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Senior Manager Membership Localisation

1 month ago

Copenhagen, Copenhagen, Denmark The LEGO Group Full time
Transform Membership Across the Globe

Are you passionate about localising membership benefits, rewards, and experiences to build long-lasting relationships with consumers and shoppers? Do you have a knack for driving cross-functional collaboration and ensuring alignment of localisation efforts?

We're seeking a Senior Manager, Membership Localisation to join our newly established Membership & Personalisation team in Market & Channels Global Marketing. As a key member of our team, you will play a crucial role in transforming Membership across all LEGO Group Markets and Channels.

Key Responsibilities

  • Develop and implement the membership localisation strategy to define opportunities for local adaptations of the membership program across key markets.
  • Lead and define the local market input process into the membership program from key markets, including loyalty trends, market dynamics, and local regulations.
  • Drive cross-functional collaboration and ensure alignment of localisation efforts.
  • Champion local market needs within the global membership & personalisation processes.
  • Support the CRM Hub with localisation processes for membership communication and offerings.
  • Provide toolkits, subject matter expertise, and up-skilling for business units to leverage membership within their local markets.
  • Lead the matrix relationship and partner engagement towards country business units for membership localisation, including regular business and communication updates.
  • Build and foster a community of membership champions to support delivery on the overall membership goals and objectives.
  • Define and measure membership localisation performance indicators and provide reporting.

What We Offer

  • Family Care Leave
  • Insurances
  • Wellbeing
  • Colleague Discount
  • Bonus
  • Workplace

The LEGO Group is committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds to apply for roles in our team. Research shows that women and people from different minority backgrounds often only apply for a job if they meet 100% of the listed qualifications. If you dream of being a part of our team and you meet many, but not all of our listed qualifications for this role, please apply.