Senior Manager, Membership Lifecycle Strategist

2 weeks ago


Copenhagen, Copenhagen, Denmark The LEGO Group Full time

Membership Lifecycle Lead

Are you up for a challenge that will revolutionize membership experiences? This role is an excellent opportunity to drive excellence and make a significant impact. We're looking for a skilled Senior Manager to lead our membership lifecycle strategy.

As a Senior Manager, you will be responsible for developing and implementing segmentation models to identify new segments, member phases, and lifecycles based on observed member behavior. You will also lead the creation of a common membership segmentation approach and framework in close partnership with cross-functional teams.

Key Responsibilities:

  • Develop and implement membership segmentation models to drive commercial impact and increase member relevancy.
  • Collaborate with cross-functional teams to create a common membership segmentation approach and framework.
  • Deliver actionable recommendations to campaign teams to improve campaign effectiveness.
  • Conduct regular segment and lifecycle movement analyses to uncover new insights and opportunities.
  • Optimize and refine existing segmentation models to improve methodologies.

Requirements:

  • Demonstrated success in driving commercial and strategic value through segmentation and lifecycle solutions.
  • Strong analytical and problem-solving skills, with experience in SQL, Excel, and data visualization tools.
  • Excellent communication and leadership skills, with experience in leading cross-functional teams.
  • Working knowledge of personalization and loyalty programs.

What We Offer:

  • A competitive salary and bonus scheme.
  • A comprehensive benefits package, including life and disability insurance, and enhanced paid leave options.
  • Opportunities for professional growth and development.
  • A dynamic and inclusive work environment.


  • Copenhagen, Copenhagen, Denmark The LEGO Group Full time

    Revolutionize Membership with Best-in-Class Segmentation and Lifecycle StrategiesThis is an exciting opportunity to make a significant impact and drive excellence in the Membership and Personalization team within Market and Channels Global Marketing.As a Senior Manager, Membership Lifecycle, you will lead and develop LEGO Membership segmentation models,...


  • Copenhagen, Copenhagen, Denmark The LEGO Group Full time

    Revolutionize Membership with Best-in-Class Segmentation and Lifecycle StrategiesThis is an exciting opportunity to make a significant impact and drive excellence in membership and personalization. As a Senior Manager, Membership Lifecycle and Segmentation, you will lead the development of LEGO Membership segmentation models, analyzing member data to...


  • Copenhagen, Copenhagen, Denmark The LEGO Group Full time

    Membership Lifecycle Expertise SoughtThe LEGO Group is looking for a skilled Senior Manager, Lifecycle Excellence Specialist, to join their Market & Channels Global Marketing team. This exciting opportunity will see you take on a leadership role in developing and implementing segmentation models, driving commercial value through data-driven insights, and...


  • Copenhagen, Copenhagen, Denmark The LEGO Group Full time

    About the OpportunityWe are seeking a Senior Manager, Membership Proposition and Offer to join our newly established Membership & Personalisation team within Market & Channels Global Marketing.As a key member of our team, you will design, develop and implement a complete membership offering framework as part of an elevated proposition to deliver exciting...


  • Copenhagen, Copenhagen, Denmark The LEGO Group Full time

    Unlock Your Potential as a CRM Lifecycle SpecialistAt The LEGO Group, we're seeking a talented CRM Lifecycle Specialist to join our team. As a key player in our Membership & Personalisation team, you'll be responsible for designing and implementing CRM lifecycle strategies to boost member engagement and retention.Key Responsibilities:Develop and execute CRM...


  • Copenhagen, Copenhagen, Denmark The LEGO Group Full time

    Transform Membership for the LEGO GroupAs Senior Manager, Membership Proposition and Offer, you will play a key role in creating a best-in-class membership offer for new and existing members of LEGO Insiders. This exciting career opportunity is part of the newly established Membership & Personalisation team within Market & Channels Global Marketing.The work...


  • Copenhagen, Copenhagen, Denmark The LEGO Group Full time

    Transform Membership for the LEGO GroupWe are seeking a Senior Manager, Membership Proposition and Offer to join our Membership & Personalisation team within Market & Channels Global Marketing. As a key member of our team, you will design, develop, and implement a complete membership offering framework to deliver exciting benefits, experiences, and rewards...


  • Copenhagen, Copenhagen, Denmark LEGO Gruppe Full time

    Job Title: Senior Manager Membership LocalizationWe are seeking a highly skilled Senior Manager to lead our Membership Localization efforts. As a key member of our Global Membership & Personalisation team, you will be responsible for driving the localisation of our Membership Program across all LEGO Group Markets and Channels.Key Responsibilities:Develop and...


  • Copenhagen, Copenhagen, Denmark The LEGO Group Full time

    Revolutionise Forecasting and Demand ManagementThe LEGO Group is seeking a highly skilled Senior Manager, Membership Forecasting to join our Membership & Personalisation team. As a key member of our team, you will be responsible for leading the target setting process within Membership & Personalisation and ensuring through regular financial forecasting &...


  • Copenhagen, Copenhagen, Denmark The LEGO Group Full time

    Transform Membership Across the GlobeAre you passionate about localising membership benefits, rewards, and experiences to build long-lasting relationships with consumers and shoppers? Do you have a knack for driving cross-functional collaboration and ensuring alignment of localisation efforts?We're seeking a Senior Manager, Membership Localisation to join...


  • Copenhagen, Copenhagen, Denmark The LEGO Group Full time

    Transform Membership Across the GlobeAs Senior Manager, Membership Localization, you will play a pivotal role in driving the localization of the LEGO Group's Membership Program in a dynamic global role. Join our newly established Membership & Personalisation team in Market & Channels Global Marketing and contribute to shaping the future of membership across...


  • Copenhagen, Copenhagen, Denmark The LEGO Group Full time

    Job Title: Senior Manager, Kids Engagement and Membership ExperienceJob Summary: We are seeking a Senior Manager to lead the Kids Engagement and Membership Experience team at The LEGO Group. The ideal candidate will have experience in leading global membership programs and possess excellent communication and collaboration skills.Key Responsibilities:Develop...


  • Copenhagen, Copenhagen, Denmark LEGO Gruppe Full time

    About the RoleWe are seeking a highly experienced Senior Manager to lead our Membership Localisation efforts. As a key member of our Global Membership & Personalisation Leadership Team, you will be responsible for driving the localisation of our Membership Program across diverse markets.Key ResponsibilitiesDevelop and implement a localisation strategy to...


  • Copenhagen, Copenhagen, Denmark LEGO Gruppe Full time

    Drive Localisation Success with Our Senior Manager RoleThe LEGO Group is seeking a seasoned professional to lead our membership localisation strategy, ensuring seamless delivery across global markets. As a Senior Manager, you will be responsible for developing and implementing the localisation plan, collaborating with cross-functional teams, and championing...


  • Copenhagen, Copenhagen, Denmark The LEGO Group Full time

    Senior Manager, Membership LocalizationWe are seeking a highly skilled Senior Manager, Membership Localization to join our team in Copenhagen, Denmark. As a key member of our Global Membership & Personalisation Leadership Team, you will play a crucial role in driving the localization of our Membership Program across all LEGO Group markets and channels.Key...


  • Copenhagen, Copenhagen, Denmark LEGO Gruppe Full time

    Transform Membership Across the GlobeWe are seeking a seasoned Senior Manager to lead the localisation of our Membership Programme in a dynamic global role. As a key member of our Membership & Personalisation team, you will play a crucial role in driving the localisation of our Membership Programme across all LEGO Group Markets and Channels.Key...


  • Copenhagen, Copenhagen, Denmark The LEGO Group Full time

    About the RoleThe LEGO Group is seeking a highly skilled Senior Manager Membership Localisation to join our Membership & Personalisation team in Market & Channels Global Marketing. This exciting role will play a crucial part in transforming Membership across all LEGO Group Markets and Channels.Key ResponsibilitiesLead the membership localisation strategy...


  • Copenhagen, Copenhagen, Denmark The LEGO Group Full time

    Job DescriptionWe are seeking a highly skilled Senior Manager to lead our Kids Engagement and Membership Experience team at The LEGO Group. As a key member of our global team, you will be responsible for defining and delivering a best-in-class membership experience for kids, aligning with our LEGO Insiders strategy and corporate goals.Key...


  • Copenhagen, Copenhagen, Denmark The LEGO Group Full time

    Unlock Your Potential as a CRM Lifecycle Specialist at The LEGO GroupAre you a detail-oriented and highly organized individual with a passion for data analysis and campaign execution? Do you thrive in a team setting and excel at influencing those around you? If so, we want to hear from you!We are seeking a CRM Lifecycle Specialist to join our team at The...


  • Copenhagen, Copenhagen, Denmark The LEGO Group Full time

    Transformative Career OpportunityWe are seeking a skilled Strategic Membership Offerings Director to join our team at The LEGO Group.This is an exciting career opportunity to lead the development of membership offerings, driving growth and commercial impact for our customers.About the RoleIn this role, you will be responsible for designing, developing, and...