Senior Manager Membership Localization
4 weeks ago
As Senior Manager, Membership Localization, you will play a pivotal role in driving the localization of the LEGO Group's Membership Program in a dynamic global role. Join our newly established Membership & Personalisation team in Market & Channels Global Marketing and contribute to shaping the future of membership across all LEGO Group Markets and Channels.
Key Responsibilities:
- Develop and implement a comprehensive membership localization strategy, ensuring alignment with the overall group-level annual membership strategy and plans.
- Lead the local market input process into the membership program, incorporating loyalty trends, market dynamics, and local regulations to drive informed decision-making.
- Collaborate with cross-functional teams to ensure seamless localization efforts and drive business growth.
- Champion local market needs within the global membership & personalisation processes, fostering a culture of inclusivity and adaptability.
- Support the CRM Hub with localization processes for membership communication and offerings, ensuring a cohesive customer experience.
- Provide toolkits, subject matter expertise, and up-skilling for business units to leverage membership within their local markets, driving local success.
- Lead matrix relationships and partner engagement with country business units for membership localization, ensuring regular business and communication updates.
- Build and foster a community of membership champions, supporting delivery on overall membership goals and objectives.
- Develop and measure membership localization performance indicators, providing actionable insights and reporting.
What We Offer:
- Family Care Leave: Enhanced paid leave options for important times.
- Insurances: Comprehensive life and disability insurance for peace of mind.
- Wellbeing: Resources and benefits to nurture physical and mental wellbeing, community building, and creativity.
- Colleague Discount: Generous colleague discount on LEGO products from day one.
- Bonus: Reward scheme for achieving goals and contributing to the company's success.
- Hybrid Work Policy: Average of 3 days per week in the office, with flexibility to work from home.
The LEGO Group is committed to equal employment opportunity and equal pay, seeking to create a diverse, dynamic, and inclusive culture of play where everyone feels safe, valued, and belongs. We encourage applicants from all backgrounds to apply for roles in our team, and we welcome applications from those who meet many, but not all, of the listed qualifications.
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