Senior Manager Membership Localization

4 weeks ago


Copenhagen, Copenhagen, Denmark The LEGO Group Full time
Transform Membership Across the Globe

As Senior Manager, Membership Localization, you will play a pivotal role in driving the localization of the LEGO Group's Membership Program in a dynamic global role. Join our newly established Membership & Personalisation team in Market & Channels Global Marketing and contribute to shaping the future of membership across all LEGO Group Markets and Channels.

Key Responsibilities:

  • Develop and implement a comprehensive membership localization strategy, ensuring alignment with the overall group-level annual membership strategy and plans.
  • Lead the local market input process into the membership program, incorporating loyalty trends, market dynamics, and local regulations to drive informed decision-making.
  • Collaborate with cross-functional teams to ensure seamless localization efforts and drive business growth.
  • Champion local market needs within the global membership & personalisation processes, fostering a culture of inclusivity and adaptability.
  • Support the CRM Hub with localization processes for membership communication and offerings, ensuring a cohesive customer experience.
  • Provide toolkits, subject matter expertise, and up-skilling for business units to leverage membership within their local markets, driving local success.
  • Lead matrix relationships and partner engagement with country business units for membership localization, ensuring regular business and communication updates.
  • Build and foster a community of membership champions, supporting delivery on overall membership goals and objectives.
  • Develop and measure membership localization performance indicators, providing actionable insights and reporting.

What We Offer:

  • Family Care Leave: Enhanced paid leave options for important times.
  • Insurances: Comprehensive life and disability insurance for peace of mind.
  • Wellbeing: Resources and benefits to nurture physical and mental wellbeing, community building, and creativity.
  • Colleague Discount: Generous colleague discount on LEGO products from day one.
  • Bonus: Reward scheme for achieving goals and contributing to the company's success.
  • Hybrid Work Policy: Average of 3 days per week in the office, with flexibility to work from home.

The LEGO Group is committed to equal employment opportunity and equal pay, seeking to create a diverse, dynamic, and inclusive culture of play where everyone feels safe, valued, and belongs. We encourage applicants from all backgrounds to apply for roles in our team, and we welcome applications from those who meet many, but not all, of the listed qualifications.



  • Copenhagen, Copenhagen, Denmark LEGO Gruppe Full time

    Job Title: Senior Manager Membership LocalizationWe are seeking a highly skilled Senior Manager to lead our Membership Localization efforts. As a key member of our Global Membership & Personalisation team, you will be responsible for driving the localisation of our Membership Program across all LEGO Group Markets and Channels.Key Responsibilities:Develop and...


  • Copenhagen, Copenhagen, Denmark The LEGO Group Full time

    Senior Manager, Membership LocalizationWe are seeking a highly skilled Senior Manager, Membership Localization to join our team in Copenhagen, Denmark. As a key member of our Global Membership & Personalisation Leadership Team, you will play a crucial role in driving the localization of our Membership Program across all LEGO Group markets and channels.Key...


  • Copenhagen, Copenhagen, Denmark LEGO Gruppe Full time

    Drive Localisation Success with Our Senior Manager RoleThe LEGO Group is seeking a seasoned professional to lead our membership localisation strategy, ensuring seamless delivery across global markets. As a Senior Manager, you will be responsible for developing and implementing the localisation plan, collaborating with cross-functional teams, and championing...


  • Copenhagen, Copenhagen, Denmark The LEGO Group Full time

    Transform Membership Across the GlobeAre you passionate about localising membership benefits, rewards, and experiences to build long-lasting relationships with consumers and shoppers? Do you have a knack for driving cross-functional collaboration and ensuring alignment of localisation efforts?We're seeking a Senior Manager, Membership Localisation to join...


  • Copenhagen, Copenhagen, Denmark LEGO Gruppe Full time

    About the RoleWe are seeking a highly experienced Senior Manager to lead our Membership Localisation efforts. As a key member of our Global Membership & Personalisation Leadership Team, you will be responsible for driving the localisation of our Membership Program across diverse markets.Key ResponsibilitiesDevelop and implement a localisation strategy to...


  • Copenhagen, Copenhagen, Denmark LEGO Gruppe Full time

    Transform Membership Across the GlobeWe are seeking a seasoned Senior Manager to lead the localisation of our Membership Programme in a dynamic global role. As a key member of our Membership & Personalisation team, you will play a crucial role in driving the localisation of our Membership Programme across all LEGO Group Markets and Channels.Key...


  • Copenhagen, Copenhagen, Denmark The LEGO Group Full time

    About the RoleThe LEGO Group is seeking a highly skilled Senior Manager Membership Localisation to join our Membership & Personalisation team in Market & Channels Global Marketing. This exciting role will play a crucial part in transforming Membership across all LEGO Group Markets and Channels.Key ResponsibilitiesLead the membership localisation strategy...


  • Copenhagen, Copenhagen, Denmark The LEGO Group Full time

    Revolutionise Forecasting and Demand ManagementThe LEGO Group is seeking a highly skilled Senior Manager, Membership Forecasting to join our Membership & Personalisation team. As a key member of our team, you will be responsible for leading the target setting process within Membership & Personalisation and ensuring through regular financial forecasting &...


  • Copenhagen, Copenhagen, Denmark The LEGO Group Full time

    About the OpportunityWe are seeking a Senior Manager, Membership Proposition and Offer to join our newly established Membership & Personalisation team within Market & Channels Global Marketing.As a key member of our team, you will design, develop and implement a complete membership offering framework as part of an elevated proposition to deliver exciting...


  • Copenhagen, Copenhagen, Denmark The LEGO Group Full time

    Transform Membership for the LEGO GroupAs Senior Manager, Membership Proposition and Offer, you will play a key role in creating a best-in-class membership offer for new and existing members of LEGO Insiders. This exciting career opportunity is part of the newly established Membership & Personalisation team within Market & Channels Global Marketing.The work...


  • Copenhagen, Copenhagen, Denmark The LEGO Group Full time

    Transform Membership for the LEGO GroupWe are seeking a Senior Manager, Membership Proposition and Offer to join our Membership & Personalisation team within Market & Channels Global Marketing. As a key member of our team, you will design, develop, and implement a complete membership offering framework to deliver exciting benefits, experiences, and rewards...


  • Copenhagen, Copenhagen, Denmark The LEGO Group Full time

    Membership Lifecycle LeadAre you up for a challenge that will revolutionize membership experiences? This role is an excellent opportunity to drive excellence and make a significant impact. We're looking for a skilled Senior Manager to lead our membership lifecycle strategy.As a Senior Manager, you will be responsible for developing and implementing...


  • Copenhagen, Copenhagen, Denmark The LEGO Group Full time

    Revolutionize Membership with Best-in-Class Segmentation and Lifecycle StrategiesThis is an exciting opportunity to make a significant impact and drive excellence in the Membership and Personalization team within Market and Channels Global Marketing.As a Senior Manager, Membership Lifecycle, you will lead and develop LEGO Membership segmentation models,...


  • Copenhagen, Copenhagen, Denmark The LEGO Group Full time

    Revolutionize Membership with Best-in-Class Segmentation and Lifecycle StrategiesThis is an exciting opportunity to make a significant impact and drive excellence in membership and personalization. As a Senior Manager, Membership Lifecycle and Segmentation, you will lead the development of LEGO Membership segmentation models, analyzing member data to...


  • Copenhagen, Copenhagen, Denmark The LEGO Group Full time

    Job DescriptionWe are seeking a highly skilled Senior Manager to lead our Kids Engagement and Membership Experience team at The LEGO Group. As a key member of our global team, you will be responsible for defining and delivering a best-in-class membership experience for kids, aligning with our LEGO Insiders strategy and corporate goals.Key...


  • Copenhagen, Copenhagen, Denmark The LEGO Group Full time

    Job DescriptionWe are seeking a Senior Manager to lead the development of a best-in-class LEGO Insiders Club membership experience for kids.In this dynamic global role, you will define what membership means for kids, applying best practices and innovative thinking to serve the Builders of Tomorrow with the best of the LEGO Group.Key ResponsibilitiesWork...


  • Copenhagen, Copenhagen, Denmark The LEGO Group Full time

    Job Title: Senior Manager, Kids Engagement and Membership ExperienceJob Summary: We are seeking a Senior Manager to lead the Kids Engagement and Membership Experience team at The LEGO Group. The ideal candidate will have experience in leading global membership programs and possess excellent communication and collaboration skills.Key Responsibilities:Develop...


  • Copenhagen, Copenhagen, Denmark The LEGO Group Full time

    Transformative Career OpportunityWe are seeking a skilled Strategic Membership Offerings Director to join our team at The LEGO Group.This is an exciting career opportunity to lead the development of membership offerings, driving growth and commercial impact for our customers.About the RoleIn this role, you will be responsible for designing, developing, and...


  • Copenhagen, Copenhagen, Denmark The LEGO Group Full time

    About the RoleAs a Senior Manager, Experimentation and Development for the Membership and Personalisation team, you will lead the development of a strategic experimentation framework, ensuring a test-learn-and-scale approach in improving our member value proposition and benefits & rewards portfolio, and in identifying new commercial opportunities and...


  • Copenhagen, Copenhagen, Denmark The LEGO Group Full time

    Membership Lifecycle Expertise SoughtThe LEGO Group is looking for a skilled Senior Manager, Lifecycle Excellence Specialist, to join their Market & Channels Global Marketing team. This exciting opportunity will see you take on a leadership role in developing and implementing segmentation models, driving commercial value through data-driven insights, and...