Senior Manager, Membership Proposition and Offer

4 weeks ago

Copenhagen, Copenhagen, Denmark The LEGO Group Full time

Transform Membership for the LEGO Group

As Senior Manager, Membership Proposition and Offer, you will play a key role in creating a best-in-class membership offer for new and existing members of LEGO Insiders. This exciting career opportunity is part of the newly established Membership & Personalisation team within Market & Channels Global Marketing.

The work location for this role is either Copenhagen or Billund, Denmark, and no relocation assistance is offered.

Key Responsibilities

You will design, develop, and implement a complete membership offering framework as part of an elevated proposition to deliver exciting benefits, experiences, and rewards seamlessly across channels and touchpoints.

  • Spearhead the cross-functional creation of an integrated, customer-focused value proposition for grown-ups, driving membership growth and significant commercial impact.
  • Develop an integrated, customer-centric value-exchange that offers compelling reasons for grown-ups to join and stay, leading to high commercial returns.
  • Lead the cross-functional development of the LEGO Group Membership benefits and rewards framework in partnership with PMD, including membership design principles, commerciality, and ROI.
  • Partner with the Membership Expansion team to define, develop, and operate membership models, including type tiers and revenue opportunities.
  • Lead the definition, development, and implementation of benefits and rewards roadmap for best-in-class membership offering for our grown-up audience.
  • Define, develop, and implement guidelines for mandatory and optional benefits across markets and channels.
  • Lead the approach to capture and use membership feedback and satisfaction to help improve and optimise the membership offering.
  • Partner with the Segmentation & Lifecycle and Membership Performance teams to use data-driven insights into the design and improvement of existing benefits & rewards and offerings.
  • Collaborate with Product Service Design team to design benefits, rewards, and experience offerings aligned with the membership service blueprint.
  • Partner with Senior Manager, Membership Activation & Retention, to ensure relevant benefits, rewards, and experience offerings are available across the key moments in membership journeys.
  • Collaborate with Membership Program Operations & Development team to bring member offerings to life.

What We Offer

The LEGO Group is committed to providing a diverse, dynamic, and inclusive culture of play where everyone feels safe, valued, and belongs. We strive to create a workplace that is inspiring, challenging, and rewarding for all our employees.

We offer a range of benefits, including Family Care Leave, Insurances, Wellbeing, Colleague Discount, and Bonus. Our hybrid work policy means an average of 3 days per week in the office, and the hiring team will discuss the policy and role eligibility with you during the recruitment process.

We are an equal opportunities employer and welcome applications from all backgrounds. We are committed to Children's Rights and Child Wellbeing across the globe and require candidates offered positions with high engagement with children to take part in Child Safeguarding Background Screening as a condition of the offer.

Join us in building a better future for children and communities around the world.

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