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Senior Regional Marketing Director

2 weeks ago


Copenhagen, Copenhagen, Denmark BIBS Full time
About the Role

We are seeking a highly skilled Regional Marketing Manager to join our team in distributor markets.

This role will play a pivotal part in driving and executing our global marketing strategy in collaboration with international distributor partners. You will be responsible for ensuring they have the necessary tools and localized resources to implement effective marketing campaigns and activities tailored to their specific markets while maintaining consistency with our overarching goals.

Key Responsibilities:
  • Serve as the primary marketing contact for global distributor partners, building strong relationships to understand their needs and challenges.
  • Provide guidance and training to distributors on global marketing strategy, positioning, messaging, and execution best practices.
  • Assist distributors with local activities including trade show and consumer show support, PR and media activities, social media or influencer related questions, requests, or briefs, local awards, baby boxes and sampling opportunities, event planning, and brand collaboration.
  • Create toolboxes and delivery kits to ensure distributors have access to a comprehensive suite of marketing assets, including visuals, videos, product descriptions, and promotional materials.
  • Oversee the localization of assets to align with regional languages, cultural nuances, and market trends.
Strategic Support:
  • Collaborate with distributors to align their local marketing efforts with our global marketing strategy.
  • Offer strategic insights to help distributors create and execute campaigns that resonate with their target audience while achieving measurable results.
Campaign Planning and Execution:
  • Partner with internal teams to roll out global campaigns, ensuring adaptability for local markets.
  • Work with distributors to implement campaigns across various channels, including social media, retail, and events.
Budget Management:
  • Manage and allocate marketing budgets for distributor markets, ensuring efficient use of resources.
  • Track spending and provide regular updates on budget utilization to internal stakeholders.
Performance Tracking and Reporting:
  • Monitor the effectiveness of local marketing initiatives, collecting and analyzing data to provide actionable insights.
  • Prepare regular reports on distributor marketing activities, identifying areas for improvement and sharing best practices.
Brand Consistency:
  • Act as a brand ambassador, ensuring all local marketing efforts align with our global brand guidelines and values.