Customer Engagement Manager

4 days ago

Copenhagen, Copenhagen, Denmark PARETO SECURITIES AS Full time

Leverage your expertise in customer engagement and loyalty to drive business growth at PARETO SECURITIES AS. As a CRM Specialist, you will play a pivotal role in shaping our direct-to-consumer (DTC) CRM strategy.

About the Role

This is an exciting opportunity to enhance customer experiences and drive loyalty in a rapidly growing company. Your primary responsibilities will include developing and implementing Liewood's DTC CRM strategy to maximize customer retention and lifetime value.

  • Develop and implement Liewood's DTC CRM strategy to maximize customer retention and lifetime value.
  • Define and execute subscriber recruitment strategies to expand our newsletter and club membership.
  • Collaborate with Paid Media teams to implement lead generation campaigns.
  • Create and implement loyalty strategies to enhance customer engagement, retention, and increase Customer Lifetime Value (CLV).
  • Responsible for the CRM data and technical platform. Ensure efficiency, compliance, and scalable data collection, that enables data-driven decisions and personalisation.
Email Marketing & Automation

You will own the email marketing strategy, from planning to execution, to drive sales and customer engagement.

  • Own the email marketing strategy, from planning to execution, to drive sales and customer engagement.
  • Segment customer data to deliver personalized and targeted email communications.
  • Design and conduct A/B testing and analyze results to optimize performance and growth.
  • Coordinate with content and design teams to ensure cohesive messaging and branding.
  • Manage the email marketing calendar for timely, relevant campaigns.
  • Coordinate text copywriting and translations across all digital touchpoints to ensure localization consistency.
Data Insights & Optimization

You will monitor key CRM metrics, analyze customer behavior, and generate insights for continuous improvement.

  • Monitor key CRM metrics, analyze customer behavior, and generate insights for continuous improvement.
  • Track and report on the performance of campaigns and automated flows, adjusting strategies accordingly.
  • Set and oversee budgets, KPIs, and profitability targets.
Collaboration & Industry Best Practices

You will work cross-functionally with marketing, ecommerce, and merchandising teams to align CRM efforts with overall business goals.

  • Work cross-functionally with marketing, ecommerce, and merchandising teams to align CRM efforts with overall business goals.
  • Regularly evaluate third-party tools and platforms, ensuring relevance and efficiency.
  • Partner with external agencies for CRM platform enhancements and technical optimizations.
  • Stay updated on industry trends, best practices, and innovations in DTC CRM, loyalty programs, and marketing automation.
What You Need to Succeed

To excel in this role, you will require:

  • 3+ years of experience in CRM, email marketing, or a related role, preferably in the lifestyle or retail industry.
  • Strong knowledge of CRM tools and email marketing platforms.
  • Excellent analytical skills with the ability to interpret customer data and optimize marketing strategies.
  • Ability to turn insights into action, driving tangible business results.
  • Exceptional communication and collaboration skills to work across teams.
  • Self-starter with strong project management abilities — able to handle multiple priorities simultaneously.
  • Creative problem-solving mindset with a consumer-oriented, commercial approach.

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