Marketing Communications Specialist
2 weeks ago
Agilent Technologies is seeking a highly skilled Marketing Communications Specialist to join our EMEA team. As a key member of our marketing team, you will be responsible for designing and implementing marketing campaigns to effectively reach target audiences and deliver impactful customer experiences.
In this role, you will work closely with our global marketing teams to inject regional EMEA requirements into global campaign design. You will also work closely with our EMEA Marketing Program Manager to adapt global campaigns for execution in the EMEA region.
Key responsibilities include:
- Designing multi-tactic campaigns to achieve program objectives
- Choosing tactic mix, identifying customer target group, and setting communications strategy
- Working closely with global marketing teams to inject regional EMEA requirements into global campaign design
- Working closely with EMEA Marketing Program Manager to adapt global campaigns for execution in the EMEA region
- Partnership with all business partners on marketing digital and face-to-face events
- Analysis of campaign performance and optimization of tactic mix and return on marketing investment
- Responsible for allocation and tracking of EMEA campaign budgets
Requirements include:
- Several years of Marcom expertise in marketing communications environment
- Cross-discipline Marcom skills with demonstrated proficiency in implementing a wide mix of tactics with a particular emphasis on digital marketing and demand generation
- Project management experience with both internal team members and external partners
- Proven ability to work in a multi-country/multi-channel environment across Europe
- Experience in technological B2B environment
- Strong written and oral communication skills in English
We offer a competitive compensation and benefits package, exciting projects in a dynamic collaborative team, career development opportunities in an international company, and a work-life balance encouraged. Agilent Technologies is an equal opportunity employer and welcomes qualified applicants from diverse backgrounds.
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