Senior Product Marketing Specialist
4 days ago
At Driversnote, we're a product-centric SaaS business based in Copenhagen's thriving tech scene. Our mission is to empower 2.5 million users across 50 countries with efficient mileage logbooks.
We're a compact team of 8 web & mobile developers, 3 product designers, 1 data analyst, 8 in marketing, and 10 in operations & support.
What sets us apart is our clear product-market fit and full founder ownership. We've quadrupled our annual revenue over three years, making us a profitable company with immense growth potential.
Our Product
Driversnote is a free mobile app for automated mileage tracking that helps users become aware of limitations and upgrade to a paid customer with an iBeacon.
The app boasts a robust backend and a web application with advanced trip management and workflows.
We have a unique B2C-like relationship with many users, but we're expanding into traditional B2B space with further product enhancements.
How We Work
We employ the Shape Up process with key shapers defining projects within six-week cycles. Cross-functional teams focus on completing projects, followed by a two-week cool-down period.
Your Role
You'll bridge the gap between marketing and product, becoming our voice in customer-facing copy. This role involves crafting compelling product messaging and collaborating with senior team members.
As a Product Marketer, you'll cover the entire customer journey from learning about us to subscribing to our service.
Key Responsibilities
- Research: Gain insights into customers' needs, pain points, and motivations through existing research and direct communication.
- Product Messaging: Develop effective product messaging that resonates with customers, alleviating concerns and driving them towards our product.
- Tone of Voice: Establish a cohesive brand experience throughout the customer journey.
- Marketing Copy: Create engaging copy for websites, app listings, paid advertising, and other marketing efforts.
- In-Product Copy: Drive user engagement, habit-building, and revenue through mobile and web app copy.
- Messaging & Notifications: Craft emails, in-app messages, and push notifications for user onboarding and activation.
- Localization: Ensure copy meets regional needs, cultural nuances, and local preferences.
- Experiments: Test different variants of your work to optimize its effectiveness.
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