Marketing Analytics Manager

5 days ago

Copenhagen, Copenhagen, Denmark Kayak Full time

KAYAK is transforming the way people travel by providing them with the best possible search experience.

As an employee of KAYAK, you will be part of a travel company that operates a portfolio of global metasearch brands including momondo, Cheapflights and HotelsCombined, among others.

The Marketing Measurement team's mission is to improve KAYAK's ability to measure the efficiency of marketing efforts.

This role works closely with marketing leaders to make better data-informed strategic marketing decisions.

As a Senior Data Scientist on this team, you will have the opportunity to develop the frameworks and roadmaps to tackle marketing measurement challenges in an efficient way.

This involves managing end-to-end experimentation from formulating hypotheses, experiment design to collecting right data, doing power analysis to finally then implementing and analyzing experiment results.

You will also support initiatives towards building a robust framework for efficiently creating and evaluating creative, bidding and landing page experiments.

Furthermore, you will develop new models and advanced analytics techniques to measure and optimize the marketing spend in a robust manner.

In addition, you will support the development of less senior scientists, collaborate with team members to assure timely delivery of high-quality work.

You will build standardized and scalable solutions, and lead from front in setting up best practices.

Please apply if you have:

  • Advanced degree (Masters, PhD) in Data Science, Statistics or a related field.
  • Extensive experience with data manipulation and extraction using relational databases (SQL).
  • Ability to write high quality, scalable, maintainable code (Python, R).
  • Strong story-telling and presentation skills to understand and communicate in the language of business partners, mostly within Marketing.
  • Strong foundation in experimentation methods and causal inference techniques.
  • Experienced in marketing science measurement methodologies like Causal impact, geo-lift on Google, and Marketing mix models.
  • Proactive work style, needing minimal guidance and demonstrating good judgment.
  • Has a keen sense of success criteria and demonstrates success through end-to-end QA. Independently adheres to strong testing and validation principles.
  • Passionate about large data sets in marketing, finance, and economics. Skilled in paid marketing data, time-series analysis, econometrics, and regression models.

We offer a range of benefits to support your well-being and career growth.

These include:

  • Work from (almost) anywhere for up to 20 days per year.
  • Company-paid therapy sessions through SpringHealth.
  • Company-paid subscription to HeadSpace.
  • No meeting Fridays.
  • Paid parental leave.
  • Generous paid vacation + time off for your birthday.
  • Focus on your career growth:
    • Development Dollars.
    • Leadership development.
    • Access to thousand of on-demand e-learnings.
  • Travel Discounts.
  • Employee Resource Groups.
  • Pension plan contributions.
  • Private health & life insurance.
  • Lunch provided five days per week & breakfast once a week.
  • Awesome office in the city centre of Copenhagen.
  • Monthly social events, yoga, Thursday bars.

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