Commercial Director Northern Europe Franchise Lead

1 week ago


Copenhagen, Copenhagen, Denmark Pepsico Nordic Denmark ApS Full time
Overview

PepsiCo Nordic Denmark ApS is seeking a highly skilled Commercial Director to lead our commercial agenda across selected Northern Europe markets. This role will be pivotal in driving growth, volume, and market share for all PepsiCo's Beverage trademarks by managing the relationship between PepsiCo and Royal Unibrew, a key strategic partner.

Key Responsibilities:

  1. Sales Strategy & Alignment: Develop and align sales strategy with Royal Unibrew, leveraging their excellence in bottling operations across six markets: Denmark (including the German border), Finland, Netherlands, Estonia, Latvia, and Lithuania, with upcoming expansion into Belgium & Luxembourg.
  2. Team Leadership: Manage a team consisting of 2 Commercial Managers, 2 Commercial Activation Managers, and 1 Student Intern, providing guidance and development opportunities to ensure team success in executing commercial strategies.
  3. Bottler Relations: Serve as primary point of contact for Sales and Marketing Directors/VPs at Royal Unibrew, focusing on sales execution and channel expansion.
  4. Commercial Initiatives: Lead Below The Line initiatives in collaboration with bottlers, concentrating on Sales, Shopper/Trade Marketing, Net Revenue Management, and Field Sales.
  5. Channel Expansion: Accelerate single-serve product mix growth by enhancing presence in Away From Home channels, Organized Trade, and cold availability in Convenience, Petrol & Gas stations.
  6. Revenue Management: Drive system margin improvements through continuous Net Revenue Management and optimized product mix management.
  7. Planning & Forecasting: Oversee the Annual Commercial Planning process with bottlers and develop 3-Year Joint Plans to ensure long-term growth.
  8. Best Practices & Global Engagement: Collaborate with International Beverage and Sector matrix teams to implement channel best practices, representing PepsiCo in Global Sales Forums and leading interactions with Global and European commercial teams.
  9. Key Account Management: Manage key Global Food Service Accounts (Subway, Pizza Hut, KFC) in partnership with bottlers to drive growth in these critical channels.


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