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CRM Lifecycle Operations Specialist
1 month ago
Enhance Engagement and Boost LEGO Membership
Leverage data and insights to craft personalized, impactful lifecycle programs that resonate with members at key moments. As a CRM Lifecycle Specialist at The LEGO Group, you will design and implement CRM lifecycle strategies to boost member engagement and retention.
Key Responsibilities
- Design and implement CRM lifecycle strategies to boost member engagement and retention.
- Analyze data to identify trends and opportunities, using insights to refine CRM campaigns.
- Segment audiences to deliver personalized, relevant messaging.
- Collaborate with the Membership & Personalisation team on broader strategies.
- Develop campaign briefs and partner with the CRM Hub for execution.
- Catalogue and manage CRM lifecycles and trigger programs, prioritising them for development and execution.
What We Offer
- Family Care Leave - We offer enhanced paid leave options for those important times.
- Insurances - All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
- Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.
- Colleague Discount - We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.
- Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.
About Us
The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.
Research shows that women and people from different underrepresented backgrounds often only apply for a job if they meet 100% of the listed qualifications. If you dream of being a part of our team and you meet many, but not all of our listed qualifications for this role, please apply.
Join the LEGO Team Today
- Location Off_Site_Municipality, Denmark
- Job ID: 0000017990
- Category Sales, Marketing & Product Management
