Global Marketing Programs Manager

2 weeks ago

Glostrup, Glostrup Kommune, Denmark Agilent Technologies Full time
Global Marketing Programs Manager - Sustainability Marketing Programs Lead

This is an exciting opportunity to join the Global Commercial Marketing Programs team at Agilent Technologies, a high-performance team that brings products, solutions, and breakthrough marketing approaches into the market faster and more efficiently than ever before. As a Global Marketing Programs Manager - Sustainability Marketing Programs Lead, you will have the opportunity to blend your business, creative, and technical savvy to develop and manage global marketing programs in support of the company's sustainability products and solutions. You will lead cross-functional teams in marketing program identification, development, and execution for successful promotion and revenue growth with a focus on solutions that support our customer's sustainability goals.

Responsibilities:
  • In partnership with commercial marketing, brand, and PR, create innovative marketing program and campaign strategies to support awareness and demand generation goals by offering sustainable workflow solutions that meet customer needs.
  • Collaborate with Regional Marketing Program Managers, field, and channel partners to analyze related competitive information, market, and customer data; facilitate effective program development that meets multi-regional needs; ensuring global efficacy of programs and aligned execution.
  • Collaborate with Segment Marketing managers, Product Marketing Managers, Brand, PR, Corporate Environmental Social Governance (EGS), and Marketing Communications professionals to develop strategic customer-centric messaging and positioning that is translated into marketing collateral, promotion, and commercialization plans.
  • Perform financial analyses and build cases for programs; identify target audiences and offers for a program; work with Marcom to develop program plans and the appropriate marcom mix; define content requirements to support the customer buying journey and digital engagement activities.
  • Define Agilent.com sustainability messaging, content requirements, SEO, SEM, and Social Media strategies in partnership with the Commercial Marketing Brand Organization.
  • Measure and evaluate the short- and long-term impacts and return on investment of programs. Implement corrective actions and continuous improvement of program strategy and design, as the need arises.

Qualifications:
  • Bachelor's or Master's Degree in Chemistry, Marketing, Business Administration, or equivalent.
  • Post-graduate and/or certification in Marketing may be required.
  • 8+ years marketing experience for entry to this level.
  • 5+ years of demonstrated results in a commercial marketing role.
  • Demonstrated commitment to sustainability efforts worldwide recommended (professional or personal members/associations).
  • Experience developing B2B marketing programs and campaigns to drive awareness, engagement, and demand.
  • Proven results orientation, including developing fact-driven, business goal-focused plans that align with strategic objectives.

Pay Range:
$127,680.00-$235,410.00

Eligible for Company Car:
No

Benefits in Brief:

Option to Work Remote:
Yes

Travel Required:
10% of the Time

Schedule:
Full time

Shift:
Day

Duration:
No End Date

Job Function:
Marketing
Location: US-DE-Remote Location

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