Marketing Manager LEGO City
1 month ago
We are seeking a talented Marketing Manager to join our team at LEGO City. As a key member of our Global Product & Marketing department, you will play a crucial role in shaping the portfolio and marketing strategy for our beloved franchise.
Key Responsibilities:
- Collaborate with the Project Lead and Creative lead to develop a robust marketing strategy that drives performance and regional dialogues.
- Supervise and analyze business performance of the franchise against industry and competitors, providing valuable insights to the Lead Team.
- Lead the sell-in process using market feedback to drive portfolio success.
- Be the champion of Shopper thinking within the franchise, ensuring that the work of the marketing team always has a strong shopper lens.
Requirements:
- Proven experience in Marketing, product marketing, or Marketing Communications within an international environment.
- Passionate about understanding consumers and creating meaningful product and brand experiences for kids.
- Ability to build relationships and make an impact across various regions and cultures.
- Amazing data analytics and data storytelling skills, with a motivation for translating numbers into action.
- Business-related digital literacy and experienced Excel user.
What We Offer:
- Family Care Leave - enhanced paid leave options for important times.
- Insurances - life and disability insurance for protection and peace of mind.
- Wellbeing - resources and benefits to nurture physical and mental wellbeing.
- Colleague Discount - generous discount for our products.
- Bonus - reward scheme for achieving goals.
About Us:
The LEGO Group is committed to equal employment opportunity and equal pay, and we strive to create a diverse, dynamic, and inclusive culture of play. We believe in the importance of children's rights and child wellbeing, and we are committed to protecting these values.
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