Marketing Manager LEGO City

1 month ago


Billund, Denmark The LEGO Group Full time
Job Description

We are seeking a talented Marketing Manager to join our team at LEGO City. As a key member of our Global Product & Marketing department, you will play a crucial role in shaping the portfolio and marketing strategy for our beloved franchise.

Key Responsibilities:

  • Collaborate with the Project Lead and Creative lead to develop a robust marketing strategy that drives performance and regional dialogues.
  • Supervise and analyze business performance of the franchise against industry and competitors, providing valuable insights to the Lead Team.
  • Lead the sell-in process using market feedback to drive portfolio success.
  • Be the champion of Shopper thinking within the franchise, ensuring that the work of the marketing team always has a strong shopper lens.

Requirements:

  • Proven experience in Marketing, product marketing, or Marketing Communications within an international environment.
  • Passionate about understanding consumers and creating meaningful product and brand experiences for kids.
  • Ability to build relationships and make an impact across various regions and cultures.
  • Amazing data analytics and data storytelling skills, with a motivation for translating numbers into action.
  • Business-related digital literacy and experienced Excel user.

What We Offer:

  • Family Care Leave - enhanced paid leave options for important times.
  • Insurances - life and disability insurance for protection and peace of mind.
  • Wellbeing - resources and benefits to nurture physical and mental wellbeing.
  • Colleague Discount - generous discount for our products.
  • Bonus - reward scheme for achieving goals.

About Us:

The LEGO Group is committed to equal employment opportunity and equal pay, and we strive to create a diverse, dynamic, and inclusive culture of play. We believe in the importance of children's rights and child wellbeing, and we are committed to protecting these values.


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