Marketing Manager
2 weeks ago
About the Opportunity
As a Marketing Manager for The LEGO City brand, you will play a key role in shaping the global marketing strategy and portfolio for this beloved franchise. This exciting opportunity provides a dynamic platform to showcase your skills and contribute significantly to the success of LEGO City.
Key Responsibilities
- Support the Head of Product and Marketing Lead in shaping the portfolio and marketing strategy for the coming years, working closely with the Project Lead and Creative lead.
- Supervise and analyze business performance of the franchise against industry and competitors, bringing the most relevant insights to the Lead Team.
- Collaborate on robust plans and engage with markets to drive performance and regional dialogues on different topics, including assortment strategy, marketing plans & performance.
- Lead the sell-in process using insights and market feedback to drive portfolio success.
- Be the champion of Shopper thinking within the franchise, ensuring the work of the marketing team always has a strong shopper lens.
Requirements
- Proven experience from a similar role in Marketing, product marketing, or Marketing Communications within an international environment, preferably from FMCG or a relevant consumer-facing brand.
- Passionate about understanding consumers and creating meaningful product and brand experiences for kids.
- Ability to build relationships and make an impact across various regions and cultures.
- Amazing data analytics and data storytelling skills, with a big motivation for translating numbers into action.
- Business-related digital literacy and experienced Excel user.
About the LEGO Group
The LEGO Group is committed to creating a diverse, dynamic, and inclusive culture of play, where everyone feels safe, valued, and they belong. We strive to inspire children's curiosity, creativity, and imagination, and to make a positive impact on the world around us.
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