Product Marketing Manager

2 weeks ago

Copenhagen, Copenhagen, Denmark Baymard Institute Full time

Baymard Institute conducts large-scale UX research studies, sharing our findings through a bespoke B2B SaaS platform (see baymard.com/research ) that serves 17,500+ brands, agencies, researchers, and UX designers across 80+ countries—including 71% of Fortune 500 e-commerce companies. We're fully distributed, with ~50 team members spanning America and Europe, all committed to advancing e-commerce UX.

As Baymard's Product Marketing Manager, you'll lead go-to-market plans for new research features and product launches—ensuring our positioning and messaging resonate with the right audiences. By crafting compelling product narratives, developing targeted promotional strategies, and championing a consistent brand voice, you'll help drive awareness, adoption, and ongoing engagement. Alongside Sales, Product, and Research teams, you'll also shape sales enablement resources, contribute to educational content, and guide product improvements that stem from user feedback.

While analytics and user insights will inform many of your decisions, this position emphasizes creative storytelling and value-driven marketing just as much. You'll blend qualitative and quantitative inputs to refine buyer personas, position Baymard's offerings against competitor products, and ensure that customers fully understand how our research translates into tangible performance benefits.

About You

You excel at translating complex insights into accessible, engaging product narratives. Whether it's drafting key messaging, planning a feature launch, or collaborating with content teams, you focus on highlighting real-world value for Baymard's customers.

You're a natural collaborator who enjoys partnering across disciplines — whether working with the Product team to influence the roadmap, providing Sales with meaningful collateral, or conveying user needs back to Research. At your core, you believe that user-centricity is key to successful marketing, and you're adept at balancing both data-driven and creative perspectives.

You also possess an experimentation mindset, viewing each campaign or launch as an opportunity to learn and iterate. You're comfortable adapting your strategies based on qualitative feedback, A/B testing results, or broader industry shifts, all to ensure Baymard remains the go-to authority in UX research.

Qualifications
  • 4+ years of experience in product marketing (preferably freemium B2B SaaS).
  • Exceptional communication skills, with a track record of producing compelling customer-facing messaging.
  • Ability to blend qualitative and quantitative findings into clear, actionable marketing strategies.
  • Proven collaboration with Sales, Product, and Customer Success teams to align initiatives and drive adoption.
  • Familiarity with relevant marketing tools (e.g., Google Analytics, HubSpot) for tracking performance and user behavior.
Nice-To-Haves
  • Experience marketing to e-commerce or UX research audiences.
  • Background in product-led growth, lifecycle marketing, or in-app guidance.
  • Previous work with refining buyer personas or ICP definitions for niche B2B segments.
Details
  • Location: This is a remote, full-time position from either America or Europe. (US West Coast: you will have to be available from 6 AM Pacific Time since the product and marketing team is mostly in Europe and we need 2 hours of daily overlap.)
  • Salary: In accordance with qualifications.
  • Start date: As soon as possible.
  • Language: Fully proficient in written and spoken English.
  • Travel: Limited; expect only 0-2 weeks of travel each year.
  • Company: Learn more about life at Baymard and our work values here
How To Apply

If you're interested in this position, prepare the following:

  • A cover letter (1-2 pages; PDF) – describing how you fit the role and qualifications. (Required)
  • A resume (PDF) or a link to your LinkedIn profile. (Required)

Deadline is March 10th, 2025 (end of day).

Sincerely,
Joseph Waddington, Marketing Lead at Baymard Institute

Referral Bonus: If this job isn't you, but you know someone who'll be the perfect fit, please send them the link to this page. If we end up hiring the person you referred, we'll give you a 1-year access to a Baymard Premium 'Comprehensive ' plan (normally $2,388/year).

Key Work Values at Baymard

The following work values are central to us at Baymard and hopefully gives you an idea of our culture and what working at Baymard is like:

Our entire team works remotely, but once a year, we all get together for a meetup. Past meetups have been in Iceland, Copenhagen, and Portugal — see a video from one of the meetups .

  • Flat organization – Baymard is a small organization of just ~50 people. This means zero management layers between you and the final decision. You'll have direct access to and impact on decision making.
  • Lots of responsibility – From day 1 (OK, maybe day 2), you will be working on final products or services. We believe the best way to learn is to work on actual products and challenges, supplemented with rich early feedback.
  • Long-term focus – Decisions are always based on their long term impact. We're not interested in hunting after the next "quick win" — we want to make a lasting impact on the e-commerce industry and usually adopt a 5-year perspective in our decisions and projects.
  • Remote from the ground up – 100% of the team works remotely. We've deliberately designed the organization around remote work. That said, we do bring the entire team together for a week once a year somewhere interesting in the world.
  • Team of 'subject matter' nerds – Everyone geeks out a bit on their work interests. We love that, and once a week someone from the team gets the opportunity to do a 20-minute presentation on their latest obsession — whether it's quasi-quantum-worlds, critical thinking, or the proper usage of hyphens, en dashes, and em dashes.
  • Founders engaged in the product – We believe it is essential that those orchestrating the work of the organization are keenly in tune with all aspects of it. The two founders of Baymard have therefore performed every type of task in the organization themselves (from programming to UX testing), and continue to work directly on the product.
  • Flexible hours – Beyond ensuring availability for meetings and a few hours of daily overlap with your colleagues, you are largely free to plan your own workweek. E.g., we have some that take a 2-hour break midday and then instead work in the evening, or only work half a Tuesday and then always work half a Saturday.
  • Room for growth – We believe that everyone should be able to grow in their job — both as a professional and as a person. Therefore, each member of the team gets a clear, step-by-step overview of their progress, internal masterclasses, team summits, and more.
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