VP Product Marketing
2 weeks ago
About the Job:
We are looking for an experienced Head of Growth Initiatives to join our team. As a key member of our marketing organization, you will be responsible for developing and executing strategies that drive business growth through effective product positioning, go-to-market planning, and customer engagement.
In this role, you will work closely with cross-functional teams, including sales, product development, and engineering, to create and communicate compelling value propositions that resonate with our target audience.
The ideal candidate will have a proven track record of success in product marketing roles within the SaaS industry, with expertise in market research, competitor analysis, and data-driven decision making.
Main Responsibilities:
- Develop and execute product marketing strategies to drive business growth
- Create and manage product positioning, messaging, and content
- Collaborate with cross-functional teams to plan and execute go-to-market initiatives
- Analyze market trends, customer needs, and competitor activity to inform product development and marketing strategies
- Manage and optimize product marketing budgets to achieve business objectives
Requirements:
- 3+ years of experience in product marketing roles within the SaaS industry
- Proven track record of success in driving business growth through effective product marketing strategies
- Expertise in market research, competitor analysis, and data-driven decision making
- Strong communication and collaboration skills, with the ability to work effectively with cross-functional teams
- Professional fluency in English
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