Global Email Marketing Strategist
14 hours ago
KAYAK, the world's leading travel search engine, is seeking a skilled Email Marketing Specialist to join its Engagement Marketing team. This individual will play a crucial role in driving email marketing communication efforts by collaborating with cross-functional teams to develop, build, and execute campaigns globally.
About KAYAKKAYAK is part of Booking Holdings (NASDAQ: BKNG) and helps people find their perfect flight, stay, rental car, cruise, or vacation package through billions of queries across our platforms. We're also transforming the in-travel experience with our app and new accommodation software.
As an employee of KAYAK, you'll be part of a global network that includes OpenTable and KAYAK's portfolio of metasearch brands, such as Swoodoo, checkfelix, momondo, Cheapflights, Mundi, and HotelsCombined. Many employees are dedicated to one brand, but we all have the benefit of using each other's strengths and insights. Together, we're able to help people experience the world through dining and travel.
Your Role- You will work with our global teams to support end-to-end processes for all email & push marketing campaigns, including planning, asset/copy collection, proof review, QA, executing, and deployment.
- You will assist in developing and executing campaign optimization strategies using A/B testing, segmentation strategies, and other methods.
- You will support various strategic programs via manual and triggered campaigns across the customer lifecycle.
- You will own the building of all email/push marketing campaigns in ESP, which will require experience with HTML/CSS.
- You will monitor campaign performance metrics and provide insights to Engagement Marketing as well as cross-functional collaborators.
- You will work to continuously improve all metrics, including deliverability, opens, clicks, and revenue.
- You will coordinate the global email & push campaign calendar and review process with consideration for other departments and stakeholders.
- You will assist with email reporting/presentations, including preparation of business reviews and competitive analysis/marketing research.
- You will regularly identify trends and email/push marketing strategies from other leading global brands to gain insights on best practices and new innovative ideas.
- Bachelor's degree or equivalent in marketing, communications, or related field.
- 2+ years of email and push marketing experience, including building and deploying campaigns, and experience with email/push automation platforms.
- Basic HTML/CSS knowledge required.
- Experience with SQL a strong plus.
- Proficiency in Microsoft Excel (pivot tables, VLOOKUP, macros); experience with any other analytical tools such as Google Analytics a plus.
- Ability to manage multiple projects simultaneously in a fast-paced environment, understanding timelines and delivering.
- Organized and detail-oriented.
- Strong problem-solving and analytical skills.
- Comfortable multitasking to ensure targets are met.
- Excellent written and verbal communication skills.
- 4 weeks paid vacation.
- Day off on your birthday.
- Generous retirement plans.
- Awesome health, dental, and vision insurance plans.
- Flexible Spending Accounts.
- Headspace Subscription.
- No Meeting Fridays.
- Drinks, coffee, snacks, games, etc.
- Weekly catered lunches.
- Flexible hours.
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