Senior Performance Marketing Director
4 weeks ago
Trendhim ApS is seeking a seasoned Senior Performance Marketing Director to drive our digital marketing strategy and lead the performance marketing team. This role offers a unique opportunity to leverage your expertise in tech, AI, and commerce modeling to optimize our channel mix and maximize return on investment.
The successful candidate will be responsible for defining our performance marketing strategy, ensuring we have the right attribution model, and optimizing our media mix modeling alongside the brand team and our media agency. Additionally, they will lead our expansion strategy into marketplaces, such as Zalando and Amazon, and ensure these channels become an integral part of our overall channel mix.
We are looking for a strong leader who can drive followership for their agenda within the teams around them. The ideal candidate will have at least 5 years of digital marketing strategy experience from a mid-sized/large e-commerce company or digital media agency, with solid leadership experience of a minimum of 2-3 years. They will be data-driven, believing that winning with customer demands is key to success.
Key Responsibilities:- Define our performance marketing strategy to ensure maximum return on investment
- Ensure we have the right attribution model and contribute to optimizing our media mix modeling
- Lead our expansion strategy into marketplaces and ensure they become an integral part of our channel mix
- Lead the Performance Marketing team and ensure a proactive team that is always ready to challenge the status quo and capture value in new tech opportunities
- At least 5 years of digital marketing strategy experience from a mid-sized/large e-commerce company or digital media agency
- Solid leadership experience of a minimum of 2-3 years
- Expertise in tech, AI, and commerce modeling (attribution, 1st party data, and potentially econometrics)
- A strong communicator who can drive followership for their agenda within the teams around them
Trendhim designs accessories for men and sells them directly to consumers online. We help men express themselves and tell their stories through our 12,000+ products, which are available in more than 25 countries and in 18 languages. Our goal is to continue growing while maintaining our strong entrepreneurial spirit. We offer a young, talented team, an action-focused and flexible work environment, and the opportunity to leave your mark.
Estimated Salary:DKK 100,000 - DKK 150,000 per annum, depending on experience
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