Sales and Marketing Copywriter
4 days ago
About the position:
You will play a crucial role in supporting Sales, Marketing, and our external agency with high-quality content creation. This is a fast-paced, collaborative environment where you will work closely with Sales teams, Marketing teams, and our external agency to develop content that drives engagement and conversions.
Job Description:- Sales enablement and collateral development:
- Create sales decks, one-pagers, case studies, and product brochures to support the Sales team in closing deals.
- Develop compelling email content, LinkedIn messages, and call scripts to improve outreach effectiveness.
- Refine and optimize value propositions, objection-handling documents, to strengthen sales conversations.
- Support the Sales team in crafting tailored content for key accounts, ensuring alignment with the Account-based marketing strategy.
- Marketing and campaign content development:
- Write engaging content for digital marketing campaigns, including landing pages, paid ads, social media posts, and email sequences.
- Support the Growth Hacker and external agency with high-converting ad copy and campaign messaging.
- Ensure all content follows SEO best practices, optimizing for search visibility and engagement.
- Collaborate with the Marketing and Product teams to create content that communicates product value and market differentiation.
- Thought leadership and brand messaging:
- Develop insightful blog posts, whitepapers, eBooks, and industry reports that position TimeLog as a thought leader.
- Write executive ghostwriting content (LinkedIn posts, articles, speeches) for leadership.
- Maintain a consistent brand tone and messaging across all customer touchpoints.
- Proven experience in copywriting, content marketing, or sales enablement writing in a B2B SaaS or technology-driven environment.
- Strong ability to write persuasive, high-converting sales and marketing copy.
- Experience working with Sales teams, Marketing teams, and external agencies to develop content.
- Proficiency in SEO writing, digital advertising copy, and email marketing content.
- Ability to adapt tone and messaging based on audience segmentation and campaign objectives.
- Experience with marketing automation tools (e.g., HubSpot) and sales enablement platforms is a plus.
We are looking for a skilled writer passionate about creating sales-driven and marketing-focused content. If you are interested in this role, please get in touch with us.
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