ECommerce Marketing Strategy Leader
2 days ago
About Us
The LEGO Group is a global leader in the design, manufacture and marketing of toys, primarily based on the company's foundation of plastic building bricks. Our mission is to inspire children to explore their imagination through our products and experiences.
As a member of our Retail Shopper Marketing team, you will play a key role in developing and implementing e-commerce marketing strategies that drive shopper engagement and conversion.
With a focus on digital innovation, we are seeking an experienced Senior Manager eCommerce Marketing to join our team. This is an exciting opportunity for a talented professional to lead our e-commerce marketing efforts and contribute to the success of our global business.
Key Responsibilities
- Elevate eCom marketing tactics into global campaigns and contribute to the global LEGO shopper marketing activation calendar establishment.
- Provide eCom insights and expertise for global shopper campaign briefs and influence the development of effective digital marketing strategies.
- Own the global eCom shopper campaign content framework and collaborate with partners to enhance content performance.
- Facilitate global-local collaboration, using campaign performance reviews and shopper insights to innovate and guide eCommerce content production.
- Establish integrated campaign content production guardrails for D2C & B2B.
What We Offer
The LEGO Group offers a dynamic and inclusive work environment that values creativity, innovation, and teamwork. As a Senior Manager eCommerce Marketing, you will have the opportunity to work with a talented team of professionals who are passionate about making a difference in the lives of children.
We are committed to equal employment opportunity and seek to encourage applicants from all backgrounds to apply for roles in our team. If you meet many, but not all of our listed qualifications, please do not hesitate to apply.
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