CRM Strategy Lead

1 month ago


Copenhagen, Copenhagen, Denmark LeoVegas Group Full time

About the Role

At LeoVegas Group, we're seeking a skilled CRM Strategy Lead to drive data-driven campaigns that enhance player engagement, loyalty, and lifetime value. As part of our fast-paced and agile environment, you'll own and execute end-to-end scalable regular ad-hoc campaigns, leveraging automation and segmentation to build fully automated player journeys.

Key Responsibilities

  1. Strategy & Execution: Develop and implement targeted CRM strategies, focusing on improving key KPIs like Early Life Activation, Retention Rate, Winback Rates, and Churn Reduction.
  2. Automation & Scalability: Build personalized automated communications and player journeys that drive efficiency and scalability in your market.
  3. Data & Analytics: Use analytics and segmentation to understand player behavior, optimizing CRM campaigns to enhance profitability, engagement, and value.
  4. Campaign Optimization: Implement a test-and-learn approach to optimize all lifecycle communications, segmentations, and player rewards.
  5. End-to-end Execution Ownership: As an assigned campaign owner, you'll be accountable for the successful end-to-end delivery of campaigns, monitoring and managing all marketing communications, and ensuring compliance with regulatory requirements.

Requirements

  1. Proven ability to execute successful CRM campaigns that drive engagement and value.
  2. Experience in iGaming is preferred, with a passion for sports, gaming, or CRM.
  3. Excellent communication and collaboration skills, capable of managing stakeholders across multiple teams and regions.
  4. Proficient in CRM tools, with a data-driven approach to campaign optimization and continuous improvement.


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