CRM Testing Manager

4 weeks ago


Copenhagen, Copenhagen, Denmark The LEGO Group Full time
Transform Personalization at The LEGO Group

As a key member of our CRM team, you will play a crucial role in shaping the future of our customer experience. We are seeking a skilled CRM Testing Manager to lead our testing and learning approach, driving innovation and excellence in personalization.

Key Responsibilities:

  • Develop and implement a robust CRM testing roadmap, aligning with business goals and collaborating with cross-functional teams.
  • Define methodologies, processes, and tools for various testing types, ensuring quality and scalability.
  • Work closely with CRM Hub, CRM Propositions, Membership, and analytics teams to ensure testing plans support Membership and Personalisation objectives.
  • Collaborate across functions to formulate business questions and CRM hypotheses, translating them into actionable testing plans.
  • Create comprehensive testing plans, test cases, and lead dependencies on systems and integrations.
  • Establish quality standards and effective methods for CRM testing, and scale successful tests.
  • Produce and present detailed reports, metrics, and dashboards.
  • Document processes and results, and promote improvements across CRM.

Requirements:

  • Minimum 5 years in a CRM testing role.
  • Proficient with testing tools and frameworks (e.g., Optimizely).
  • Strong analytical and problem-solving abilities.
  • Effective communication and interpersonal skills.
  • Experience with CRM platforms and marketing automation tools.
  • Exceptional organisational and project management skills.
  • Ability to work both independently and within a team.
  • Skilled in partner management.

What We Offer:

  • Family Care Leave
  • Insurances
  • Wellbeing
  • Colleague Discount
  • Bonus

The LEGO Group is committed to equal employment opportunity and equal pay, and we strive to create a diverse, dynamic, and inclusive culture of play. We welcome applicants from all backgrounds and encourage those who meet many, but not all, of our listed qualifications to apply.


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