Global Product Marketing Strategist
4 weeks ago
R82 is a leading manufacturer of technical aids and appliances for disabled children and young people. With a presence in over 30 countries, the company provides personalized support to its customers worldwide.
Job DescriptionWe are seeking an experienced Global Product Marketing Strategist to lead the marketing efforts for our newly acquired Convaid product line. As a key member of our business development team, you will be responsible for designing and executing the global launch strategy for Convaid products, leveraging our strong distribution network in the pediatric market.
The ideal candidate will have a strong understanding of product marketing and sales enablement, with experience in developing product positioning and messaging that differentiates our products in the market. You will work closely with our Convaid product management, marketing, development, and supply teams in Los Angeles, as well as with colleagues in sales companies globally.
Key responsibilities include:
- Product Launch Strategy: Develop and execute a comprehensive launch plan for Convaid products, including market analysis, competitor research, and sales forecasting.
- Product Positioning: Create compelling product positioning and messaging that highlights the unique value proposition of Convaid products.
- Sales Enablement: Communicate the value proposition of Convaid products to our sales team and develop sales and marketing tools and materials to support their promotion.
- International Expansion: Drive the international expansion of the Convaid product line, analyzing sales performance and initiating country-specific promotion activities.
- Market Intelligence: Conduct market research and provide insights on customer needs, buying behavior, and competition.
This is a full-time position with an expected start date as soon as possible. The successful candidate will have a master's degree in marketing or a related field and at least 5 years of experience in product marketing and sales enablement. Salary range: $80,000 - $110,000 per year.
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