Senior Manager Membership Localization
3 weeks ago
Job Opportunity: Senior Manager Membership Localisation
Job Description:
Transform Membership Across Global Markets:
As Senior Manager, Membership Localisation, you will play a crucial role in driving the localisation of the LEGO Group's Membership Program.
You will be part of our newly established Membership & Personalisation team in Market & Channels Global Marketing. Your primary responsibility will be to lead the membership localisation strategy development and implementation,
ensuring alignment with the overall group-level annual membership strategy and plans. You will also be responsible for leading cross-functional collaboration and ensuring the alignment of localisation efforts.
Key Responsibilities:
- Develop and implement localisation strategies for the membership programme across key markets.
- Lead and define the local market input process into the membership programme, including loyalty trends, market dynamics, and local regulations.
- Drive cross-functional collaboration and ensure alignment of localisation efforts.
- Champion local market needs within the global membership & personalisation processes.
- Support the CRM Hub with localisation processes for membership communication and offerings.
- Provide toolkits, subject matter expertise, and up-skilling for business units to leverage membership within their local markets.
- Lead the matrix relationship and partner engagement towards country business units for membership localisation.
- Define and measure membership localisation performance indicators and provide reporting.
What We Offer:
As a member of our team, you can expect a dynamic and supportive work environment, opportunities for professional growth and development, and a competitive compensation package.
Requirements:
- 8-10 years of senior experience in leading best-in-class membership and loyalty strategies at both country and global levels.
- Proven ability to lead matrix relationships across diverse geographies and markets.
- Experience managing and driving cross-functional strategic projects.
- Skilled in navigating and building support among diverse groups within a global company.
- Strong structured problem-solving and communication capabilities.
- Experience working in a global multi-cultural manufacturing company with a complex channel mix.
About Us:
The LEGO Group is a global leader in the toy industry, known for its iconic LEGO bricks and creative play products. We are committed to inspiring children's creativity and imagination through play, and we strive to make a positive impact on the world around us.
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