Global Membership Localisation Strategist
3 days ago
Transforming Membership Across LEGO Group Markets
We are seeking an experienced Senior Manager, Membership Localisation to join our newly established Membership & Personalisation team in Market & Channels Global Marketing. This dynamic global role will play a crucial part in driving the localisation of the LEGO Group's Membership Program.
You will lead the membership localisation strategy development and implementation, ensuring alignment with overall group level annual membership strategy and plans. Your expertise will be instrumental in defining opportunities for local adaptations of the membership program across key markets.
Core Responsibilities:
- Develop and execute a comprehensive membership localisation strategy, leveraging your knowledge of loyalty trends, market dynamics, and local regulations.
- Collaborate with cross-functional teams to ensure alignment of localisation efforts and drive business results.
- Champion local market needs within the global membership & personalisation processes, fostering a culture of inclusivity and adaptability.
- Provide toolkits, subject matter expertise, and up-skilling for business units to leverage membership within their local markets.
- Lead matrix relationships and partner engagement with country business units for membership localisation, ensuring regular business and communication updates.
- Build and foster a community of membership champions, supporting delivery on the overall membership goals and objectives.
- Define and measure membership localisation performance indicators, providing actionable insights and reporting.
Your Expertise Makes a Difference
We are looking for a seasoned professional with 8-10 years of experience in leading best-in-class membership and loyalty strategies at both country and global levels. Your ability to lead matrix relationships across diverse geographies and markets is essential, as well as your expertise in managing and driving cross-functional strategic projects.
A Rewarding Career Awaits
As a Senior Manager, Membership Localisation, you can expect a competitive salary range of approximately $120,000 - $160,000 per annum, depending on experience. You will also enjoy a range of benefits, including family care leave, insurances, wellbeing programs, colleague discounts, and a bonus scheme. Our hybrid work policy offers flexibility, with an average of 3 days per week in the office.
About Us
The LEGO Group is committed to equal employment opportunity and equal pay, actively seeking applicants from diverse backgrounds. We strive to create a workplace where everyone feels valued and empowered to contribute their best work.
Educational Requirements: Bachelor's degree or equivalent experience in a related field. Relevant postgraduate qualifications are an advantage.
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