Senior Manager, Membership Lifecycle and Segmentation
2 months ago
As a Senior Manager, Membership Lifecycle, you will be responsible for leading the development of LEGO Membership segmentation models and creating a common membership segmentation approach and framework. This role requires strong analytical skills, experience in SQL and Excel, and the ability to communicate complex ideas to senior stakeholders.
Key Responsibilities
- Lead the development of LEGO Membership segmentation models, analyzing member behavior to identify new segments and lifecycles.
- Create a common membership segmentation approach and framework in partnership with PMD, LEGO Retail, and Global Insights.
- Deliver segmentation and lifecycle solutions to campaign teams, providing actionable recommendations to increase campaign relevance and commercial impact.
- Conduct regular segment and lifecycle movement analyses to uncover new insights and opportunities.
- Optimize and refine existing segmentation models, improving methodologies and using new sources of 1st party data.
- Develop a data-driven Member Lifetime Value metric to inform commercial decisions and improve member long-term value.
- Lead the creation of data-driven Member Lifecycle phases to inform acquisition strategies and improve member lifetime value.
Requirements
- Relevant educational background in analytics, computer science, mathematics, Data Science, or related field.
- Senior experience in segmentation and analytics, with experience in SQL, Excel, R, Python, Adobe Analytics, Tableau, or PowerBI.
- Strong structured problem-solving and communication capabilities.
- Demonstrated success in driving commercial and strategic value through segmentation and lifecycle solutions.
- Experience leading cross-functional teams and communicating with senior stakeholders.
What We Offer
- Enhanced paid leave options for important family times.
- Life and disability insurance for all colleagues.
- A range of wellbeing resources and benefits to nurture physical and mental wellbeing.
- A generous colleague discount from day one.
- A bonus scheme for success.
- A hybrid work policy with an average of 3 days per week in the office.
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