Senior Manager, Membership Lifecycle and Segmentation

2 months ago


Billund, Denmark LEGO Koncernen Full time
Job Description

As a Senior Manager, Membership Lifecycle, you will be responsible for leading the development of LEGO Membership segmentation models and creating a common membership segmentation approach and framework. This role requires strong analytical skills, experience in SQL and Excel, and the ability to communicate complex ideas to senior stakeholders.

Key Responsibilities

  • Lead the development of LEGO Membership segmentation models, analyzing member behavior to identify new segments and lifecycles.
  • Create a common membership segmentation approach and framework in partnership with PMD, LEGO Retail, and Global Insights.
  • Deliver segmentation and lifecycle solutions to campaign teams, providing actionable recommendations to increase campaign relevance and commercial impact.
  • Conduct regular segment and lifecycle movement analyses to uncover new insights and opportunities.
  • Optimize and refine existing segmentation models, improving methodologies and using new sources of 1st party data.
  • Develop a data-driven Member Lifetime Value metric to inform commercial decisions and improve member long-term value.
  • Lead the creation of data-driven Member Lifecycle phases to inform acquisition strategies and improve member lifetime value.

Requirements

  • Relevant educational background in analytics, computer science, mathematics, Data Science, or related field.
  • Senior experience in segmentation and analytics, with experience in SQL, Excel, R, Python, Adobe Analytics, Tableau, or PowerBI.
  • Strong structured problem-solving and communication capabilities.
  • Demonstrated success in driving commercial and strategic value through segmentation and lifecycle solutions.
  • Experience leading cross-functional teams and communicating with senior stakeholders.

What We Offer

  • Enhanced paid leave options for important family times.
  • Life and disability insurance for all colleagues.
  • A range of wellbeing resources and benefits to nurture physical and mental wellbeing.
  • A generous colleague discount from day one.
  • A bonus scheme for success.
  • A hybrid work policy with an average of 3 days per week in the office.


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