Head of Sales and Business Development

7 days ago


Copenhagen, Copenhagen, Denmark ZURU Full time

About ZURU

ZURU is a leading consumer goods company that is disrupting industries and challenging the status quo through radical innovation and advances in automation. Our diverse company pillars include:

ZURU Edge: Pioneering new-generation consumer goods brands to serve modern consumers better

ZURU Toys: Re-imagining play

ZURU Tech: Leading the next building revolution

We are a globally recognized and award-winning company with a team of over 5000 members across more than 30 international locations. Our brands include Bunch O Balloons, Mini Brands, XSHOT, Rainbocorns, Smashers, MONDAY Haircare, Rascal + Friends, NOOD, BONKERS, and Gumi Yum Surprise.

Role Purpose

We are looking for an exceptional Head of Sales and Business Development to join our team in Benelux and Nordics to lead our consumer goods division. The successful candidate will be responsible for:

  • Developing and executing the regional commercial strategy to disrupt established players and achieve ZURU company goals across customers and verticals
  • Driving ZURU financial performance to unlock the fuel for further investment in better consumer experience, maximizing ZURU P&L delivery & unlocking margin to reinvest in game-changing Innovation
  • Building long-term strategic partnerships that create mutual value & enable delivery of our customer partner's business goals: negotiating and executing Joint Business Plans that deliver on both ZURU's and our customer's needs
  • Driving ZURU's strategy through customer advocacy and ability to influence internally: leveraging insights to drive ZURU's direction – ensuring customers and their consumers are at the heart of all account decision making
  • Creating and executing the region's customer trade strategy, identifying and gaining distribution in accounts, then building 4P execution across all customers to maximize performance
  • Executing with excellence: leading all markets to maximize availability, visibility and awareness of ZURU brands instore and online via best-in-class delivery of distribution, feature, display and marketing activation across our biggest bets. Collaborating closely with our China sales support to deliver on all customer administration
  • Collaborating with the marketing team to develop and execute marketing campaigns, product launches, and promotional activities to drive brand awareness and demand generation
  • Being a captain of culture for ZURU: ensuring as ZURU rapidly grows we maintain the magic, entrepreneurial culture that enables us to challenge the status quo and win together – whilst always ensuring we put people first

How You Will Make An Impact

The successful candidate will develop the commercial strategy for all markets, then leverage to build strategic relationships with retailers/distributors ensuring delivery of market share & profitability growth across all EDGE verticals. You will lead the EDGE team to ensure ZURU is capturing or over-indexing its Share of Shelf vs competitors, working closely with commercial, marketing & supply teams to achieve distribution goals and maximize performance at shelf. You will be able to work and deliver results while working as part of a cross-functional team across different time zones.

Core Roles And Responsibilities

The successful candidate will have:

  • Complete ownership of the region P&L, responsible for driving sales, optimizing trade investment and maximizing product mix to achieve financial goals
  • Devise the country commercial strategy and influence cross-functional adoption to secure the tools, products and support you need to drive your business & win in
  • Ownership of key account relationships with responsibility of building long-term alignment to enable delivery of mutually aligned strategic & financial goals
  • Lead cross-functional business teams to drive over achievement against customer sales performance, P&L and supply metrics
  • Constantly add value by developing and improving commercial processes to improve performance and drive efficiencies
  • Foster a team culture that supports achievement of record-breaking market disruption and rapid growth whilst resolving business issues, building relationships and influencing broader capability development

Skills & Experience Required

The successful candidate will have:

  • Proven track record of at least 6+ years in senior sales or commercial leadership roles within the consumer goods industry preferably confectionery, and experience operating in a fast-moving, entrepreneurial environment
  • Major retailer and distributor experience within the respective regions required
  • Strong commercial & business acumen, strategic thinking and problem-solving capability
  • Strong communication & influencing skills, with the ability to translate messages across a variety of internal and external stakeholders
  • Must have strong leadership capability Including the ability to influence and motivate cross-functional teams, while holding stakeholders accountable to deliver on business objectives
  • Bachelor's degree
  • Please note: this is a full-time position based in Copenhagen
  • Please note: EU work permit required


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