Programmatic Advertising Strategy Specialist
16 hours ago
Better Collective is a pioneering sports betting media group that provides users with educational content, bookmaker information, and expert betting tips. Our mission is to make sports betting and gambling entertaining, transparent, and fair. As part of our continued growth, we are expanding our esports vertical and seeking a highly skilled Programmatic Advertising Strategy Specialist to join our team.
We are looking for a seasoned Senior Programmatic Integration Specialist to drive programmatic revenue growth in the esports sector. The ideal candidate will have a strong background in programmatic advertising and hands-on experience with technical integrations, supply-side platforms, and placement IDs. This role will be pivotal in developing and executing strategies that maximize revenue from programmatic ad sales across our esports platforms.
Key Responsibilities:- Perform hands-on tasks related to various supply-side platforms, including setup, communication, and data analysis.
- Manage and optimize placement IDs and ad tags to ensure proper ad delivery and revenue maximization.
- Troubleshoot and resolve technical issues related to ad serving and integrations.
- Collaborate with the development and product teams to implement and test new ad technologies and formats.
- Manage and optimize programmatic advertising campaigns to maximize revenue and yield.
- Monitor and analyze performance metrics to identify trends, opportunities, and areas for improvement.
- Implement and test new ad formats, targeting strategies, and monetization techniques.
- Develop and execute programmatic revenue strategies tailored to the esports vertical.
- Stay up-to-date with industry trends, emerging technologies, and best practices in programmatic advertising and esports.
- Collaborate with ad tech partners, demand-side platforms, and supply-side platforms to enhance ad performance.
- Negotiate and manage relationships with programmatic buyers and partners to ensure optimal revenue outcomes.
- Work closely with the sales, marketing, and product teams to align programmatic initiatives with overall business goals.
- Provide insights and recommendations to the content and editorial teams to optimize ad placements and user experience.
- Generate detailed reports on programmatic performance, including revenue, fill rates, and eCPMs.
- Presentation findings and recommendations to senior management and stakeholders.
Qualifications:
- Bachelor's degree in Marketing, Business, Advertising, or a related field.
- Proven experience in programmatic advertising with a focus on technical integration.
- Strong analytical skills with the ability to interpret data and make data-driven decisions.
- Excellent communication and negotiation skills.
- Ability to work in a fast-paced, dynamic environment and manage multiple projects simultaneously.
What We Offer:
- Competitive salary and benefits package.
- Opportunity to work with a passionate and talented team in a growing industry.
- Flexible working environment with a focus on work-life balance.
- Career growth and development opportunities.
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