Current jobs related to Senior Marketing Manager, LEGO Friends - Billund - The LEGO Group

  • Senior Marketing Manager, LEGO Friends

    1 month ago

    Billund, Denmark The LEGO Group Full time

    Job Title: Senior Marketing Manager, LEGO FriendsAre you a marketing expert with a passion for creating engaging campaigns that drive results? Do you have a deep understanding of the consumer products market and a proven track record of developing and executing successful marketing strategies?Job Summary:We are seeking a highly skilled Senior Marketing...

  • Senior Marketing Manager, LEGO® Friends

    6 months ago

    Billund, Denmark The LEGO Group Full time

    Job DescriptionReady to help championing and nurture girls’ creativity? Excited to take charge in creating impactful communication campaigns that get consumers to love building with LEGO® bricks and bring their best friendship stories to life?Then we have the perfect opportunity for your strategic vision and communication expertise as we are looking to...

  • Strategic Marketing Manager for LEGO Friends

    4 weeks ago

    Billund, Denmark The LEGO Group Full time

    About the RoleWe are looking for a highly skilled Senior Marketing Manager to lead the Go-to-Market and communication strategy for the LEGO Friends franchise.As a Strategic Marketing Manager for LEGO Friends, you will be responsible for developing and executing global marketing campaigns that drive consumer engagement and sales.The ideal candidate will have...

  • Global Marketing Strategist for LEGO Friends

    2 weeks ago

    Billund, Denmark The LEGO Group Full time

    About the RoleWe are seeking a skilled Global Marketing Strategist to join our team at The LEGO Group. As a Senior Marketing Manager, you will be responsible for leading the Go-to-Market and communication strategy for the LEGO Friends franchise.Your primary focus will be on developing and executing global marketing campaigns that drive consumer engagement...

  • Senior Marketing Manager

    4 weeks ago

    Billund, Denmark The LEGO Group Full time

    Job DescriptionOverviewThe Senior Marketing Manager - LEGO Speed Champions will be responsible for developing and executing global marketing plans to drive sales and profitability of the LEGO Speed Champions franchise. The role will be based in Billund, Denmark, and will work closely with the global marketing team to identify conceptual opportunities and...

  • Global Marketing Manager

    1 month ago

    Billund, Denmark The LEGO Group Full time

    Job DescriptionDevelop new IP experiences and go-to-market strategies to bring joy and confidence to kids worldwide.As a Marketing Manager for LEGO NINJAGO, you'll be a total business owner and brave Ninja, driving the LEGO NINJAGO IP agenda from strategy development to implementation in local markets.Key Responsibilities:Build relationships and collaborate...

  • Marketing Manager

    4 weeks ago

    Billund, Denmark The LEGO Group Full time

    About the OpportunityAs a Marketing Manager for The LEGO City brand, you will play a key role in shaping the global marketing strategy and portfolio for this beloved franchise. This exciting opportunity provides a dynamic platform to showcase your skills and contribute significantly to the success of LEGO City.Key ResponsibilitiesSupport the Head of Product...

  • Marketing Manager LEGO City

    1 month ago

    Billund, Denmark The LEGO Group Full time

    Job DescriptionWe are seeking a talented Marketing Manager to join our team at LEGO City. As a key member of our Global Product & Marketing department, you will play a crucial role in shaping the portfolio and marketing strategy for our beloved franchise.Key Responsibilities:Collaborate with the Project Lead and Creative lead to develop a robust marketing...

  • Senior Manager, Entertainment Development Lead

    1 month ago

    Billund, Denmark The LEGO Group Full time

    Imaginative Storyteller WantedWe are seeking a seasoned creative storyteller to join our team at The LEGO Group. As a Senior Manager, Entertainment Development, you will be responsible for reimagining stories for our key evergreen franchise LEGO Friends and driving trans-media storytelling across platforms to build deeper engagement with our global...

  • Senior Marketing Planning

    5 months ago

    Billund, Denmark The LEGO Group Full time

    Job DescriptionAre you passionate about strategic marketing planning, data-driven insights, and performance analysis? If so, we have an exciting opportunity for you in LEGO® Retail.Core ResponsibilitiesStrategic Planning and Budgeting:Deliver strategic commercial and marketing plans, along with budget recommendations based on data and insightsAlign...

  • Global Marketing Manager LEGO® NINJAGO®

    3 months ago

    Billund, Denmark The LEGO Group Full time

    Job DescriptionAre you excited to develop new IP experiences and go to market strategies to bring joy and aid kids to build up their confidence all around the world? Then join us for this outstanding opportunity in Billund, Denmark.  Being a Marketing Manager for LEGO® NINJAGO® means being more than just a marketeer – it means being a total business...

  • Executive Storyteller

    2 weeks ago

    Billund, Denmark The LEGO Group Full time

    Company OverviewThe LEGO Group is a leading manufacturer of toys, primarily based on the iconic interlocking plastic brick. With a rich history spanning over 80 years, we have established ourselves as a global player in the toy industry.

  • Senior Manager, Kids Engagement and Membership Experience – LEGO Insiders Club

    1 month ago

    Billund, Denmark LEGO Koncernen Full time

    Job Title: Senior Manager, Kids Engagement and Membership Experience – LEGO Insiders ClubAbout the Role:We are seeking a highly skilled and experienced Senior Manager to lead our Kids Engagement and Membership Experience team. As a key member of our LEGO Koncernen team, you will be responsible for defining and delivering a best-in-class membership...

  • Global Marketing Director for LEGO NINJAGO

    4 weeks ago

    Billund, Denmark The LEGO Group Full time

    Job Title: Global Marketing Manager for LEGO NINJAGOAbout the Role:We are looking for a talented and experienced Global Marketing Manager to join our team at The LEGO Group. The successful candidate will be responsible for driving the LEGO NINJAGO IP agenda from strategy development to implementation in local markets.Key Responsibilities:Develop and execute...

  • Senior Digital LEGO Model Designer

    1 month ago

    Billund, Denmark The LEGO Group Full time

    Job Title: Senior Digital LEGO Model DesignerAbout the Role:We are seeking a highly skilled and experienced Senior Digital LEGO Model Designer to join our team at The LEGO Group. As a key member of our team, you will be responsible for designing and developing digital models that bring our LEGO worlds to life in the gaming universe.Key...

  • Marketing Manager LEGO® City

    3 months ago

    Billund, Denmark The LEGO Group Full time

    Job DescriptionCan you envision yourself working closely with a cross-functional team to make world class products in our beloved homegrown Franchise LEGO® City - inspiring the builders of tomorrow?  This exciting opportunity as Marketing Manager provides a dynamic platform to showcase your skills and contribute significantly to the success of LEGO®...

  • Senior Director of Marketing Strategy

    4 weeks ago

    Billund, Denmark LEGO Koncernen Full time

    Chief Marketing Officer of Product DevelopmentThe LEGO Group is seeking a seasoned Senior Director to lead the development and activation of marketing strategies for our product portfolio. As a key member of the Marketing, Insights, and Partnerships team, you will be responsible for delivering innovative marketing solutions that drive commercial success.Key...

  • Senior Marketing Planning Lead

    3 weeks ago

    Billund, Denmark The LEGO Group Full time

    About the RoleWe are looking for a skilled Senior Marketing Planning Lead to join our team at The LEGO Group.Key ResponsibilitiesDevelop and execute strategic commercial and marketing plans, incorporating data-driven insights and performance analysis.Align marketing budget allocation with annual commercial plan priorities, ensuring adequate funding for...

  • Senior Director, Head of Product

    3 months ago

    Billund, Denmark The LEGO Group Full time

    Job DescriptionCan you lead the charge in creating unforgettable experiences that merge beloved gaming worlds with the iconic LEGO brand? Are you ready to create products that capture the spirit of passion? Lead the charge as the Head of Product for LEGO GAMING IPs, where you'll bring beloved gaming universes to life, delivering innovation that resonates...

  • Senior Concept

    6 months ago

    Billund, Denmark The LEGO Group Full time

    Job DescriptionAre you interested in crafting and designing innovative product experiences that empower playful learning for children? Then this is an outstanding opportunity to join the LEGO Education organization in the LEGO Group.We do not offer relocation for this position.Core ResponsibilitiesThe LEGO Education Design team consists of highly skilled...

Senior Marketing Manager, LEGO Friends

2 months ago

Billund, Denmark The LEGO Group Full time
Job Description

We are seeking a highly skilled and experienced Senior Marketing Manager to join our team at The LEGO Group. As a key member of our Global Product & Marketing Development team, you will be responsible for developing and managing the global portfolio of concepts and products for the LEGO Friends franchise.

The ideal candidate will have a minimum of 5 years of experience in consumer products marketing, with a strong background in developing and leading product consumer and shopper communication and marketing campaigns. You will be responsible for envisioning and implementing key parts of the Global marketing strategy for LEGO Friends, with a special focus on communication.

Key Responsibilities
  • Develop and lead product consumer and shopper communication and marketing campaigns, including creative agency and media agency management.
  • Collaborate with the Marketing Director and the Marketing team to lead the Go-to-Market and communication strategy, from planning to execution.
  • Drive the communication innovation agenda, identifying new impactful and efficient ways to reach our consumers and shoppers.
  • Lead the LEGO Friends experience across Owned, Earned and Shared channels, securing a consistent and playful experience across the ecosystem.
  • Ensure great collaboration and alignments with our main global communication partners, including Our LEGO Agency, Regional Brand Leads and LEGO branded channels among others.
  • Work closely with Regions and Markets to help transition the global campaign to a local execution, guiding and helping our partners.
  • Build, own and drive the Friends communication research agenda to test the efficiency of our marketing campaigns and build insights for future efforts.
  • Lead the LEGO Friends gaming strategy, including partnering with the LEGO Game team, external vendors and the external media agency.
  • Lead the LEGO Friends: The Next Chapter series go-to-market strategy, securing high viewership and engagement with core audience.
  • Support the Head of product and Marketing Director to build vision and long-term strategic direction for LEGO Friends.
Requirements
  • Minimum 5 years of experience in consumer products marketing (ideally with kids / family products)
  • Experience in developing and leading product consumer and shopper communication and marketing campaigns, including creative agency and media agency management.
  • Strong business understanding; how communication efforts impact business plans.
  • A positive, can-do attitude, team spirit and a belief that we build bigger thinking through collaboration.
  • An intuitive talent for understanding and extracting key consumer and shopper insights and how to apply these to communication strategies and campaigns.
  • Best in class presentation and writing skills with the ability to tell a persuasive story that makes the campaign come to life and creates a crowd of fellow enthusiasts.
  • An effective leader and relationship builder across functions, levels and business units – you build positive relationships and influence.
What's in it for you?

We offer a range of benefits to support your career and well-being, including:

  • Family Care Leave – We offer enhanced paid leave options for those important times.
  • Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
  • Wellness – We want you to be your best self, so you'll have access to the Headspace App and lots of wellbeing initiatives and programmes run by local teams where you are based.
  • Colleague Discount – We know you'll love to build so from day 1 you will qualify for our generous colleague discount.
  • Bonus – We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.
  • Your workplace – When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.