Retail Marketing Director

1 day ago


Copenhagen, Copenhagen, Denmark Philips Iberica SAU Full time

Job Role

As a Shopper Experience Specialist you will play a critical role in developing and implementing strategies to drive category growth and create successful sell-out activities. You will work closely with sales teams to drive business planning and activities for assigned customers securing both sell-in and sell-out at key customers.

You will be responsible for managing the performance of promotion spend within the framework of integrated A&P and trade marketing planning to deliver effectiveness for shopper activations both online and offline.

Key Skills and Qualifications:

  • Master's degree with > 5 years of related experience.
  • Experience in trade marketing within an international mass market or consumer goods environment.
  • Experience driving and optimizing shopper activation in retail environments based on shopper data and insights.
  • Strong track record of developing category growth stories.
  • Experience with planning and budget management together with strong project management skills.
  • Strong commercial skills in bringing the brand plans to life in retail environments both offline and online.
  • Self-driven and entrepreneurial personality who takes ownership from day 1.
  • Strong in communication influential and persuasive internally with local and global teams and externally with customers and partners.
  • Good interpersonal skills and ability to prioritize and work within deadlines.
  • Solid general business and marketing understanding in order to drive excellence in commercial triangle execution.
  • Fluent in English and Danish written and verbal.


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