Market Insight Manager

1 month ago

København, Denmark AudienceProject Full time

AudienceProject is looking for a Market Insight Manager for our headquarters in Copenhagen to support our continued growth.

Are you familiar with terms like TRP/GRP, exposure, targeting, reach & frequency and incrementality? Do you have a structured approach and a can-do personality? And do you have experience in the media industry? Then we have an opportunity for a career in a fast-growing scale-up that directly cooperates with companies such as Meta, Google and Amazon.

AudienceProject is a leading SaaS company with 80+ employees delivering audience measurement and research solutions to major advertisers, agencies and publishers across Europe.

Our platform enables clients to better understand the reach and effect of their campaigns across channels, helping them make confident marketing decisions to reach and impact their audiences more effectively.

Embarking on our second decade of audience measurement, we are now looking for a motivated Market Insights Manager to join our Market Insights team.

Joining AudienceProject will give you a front-row seat in the rapidly evolving marketing technology sector and an opportunity to work within a respected business, delivering insights about audiences across the world’s largest media channels to top-tier clients.

What you will do

We are looking for a Market Insights Manager with strong presentation skills and the ability to turn insights into reports with tailored business recommendations.

You will have overall responsibility in all project phases – from planning the projects to managing alignments, analysing the data and results, creating the report, providing business-relevant recommendations, and presenting the results to clients.

The job of a Market Insights Manager involves extensive global internal and external stakeholder management, and experience with project management is an advantage.

AudienceProject is on an expansion curve, moving into new markets, adding new integrations, forming new partnership collaborations, and continuously creating more reports, recommendations, and presentations for our clients. Therefore, our new Market Insights Manager must be organised, structured, and able to oversee multiple projects simultaneously.

The tasks include:

  • Designing and planning of marketing campaign evaluation.
  • Executing and analysing cross-media data results, including reach & frequency.
  • Creating insights and reports with specific business recommendations.
  • Presenting results to the end client on-site or remotely.
  • Being responsible for all phases of the project from beginning to end.
  • Global internal and external stakeholder management.
  • Managing timelines, expectations and data deliveries.
  • Close collaboration with your colleagues in Market Insights, Data Science, Customer Success and Partnerships when planning, maintaining and executing deliverables.
Who you are

The ideal candidate has 2+ years of experience in a media agency working with campaign data and insights. You understand the world of media and thrive in a global environment at high speed.

You can also be a newly graduated student with an interest in media or a passion for creating and delivering innovative and impactful solutions and recommendations.

You are likely to have a structured and organized way of working. You have a can-do and get-it-done approach and feel confident in an international environment, communicating in English, both spoken and written.

Qualifications

  • Preferable 2+ years of experience working with media data.
  • Experience with advertising, media consumption patterns or brand measurement is an advantage.
  • A master’s degree from a business school or other social science discipline, including courses in quantitative research methodology.
  • Strong stakeholder management, project management and communication skills (designing and managing a structured workflow for multiple campaigns and reports running in parallel).
  • Ability to bring insights to life through storytelling.
  • Familiar with quantitative analysis methodologies and basic knowledge of statistics.
  • Fluent in English, spoken and written.
  • Experience working with questionnaire scripting, panel management or sampling is an advantage.
  • Statistical training or experience with SPSS, R, Python or other statistical software packages/tools is an advantage.
What we are offering

Joining AudienceProject is to join a community of helpful, ambitious, research and tech-savvy people who love to explore and grow. We offer attractive compensation and an opportunity to develop with the company as we grow. We value team players, and we are a company where work-life balance is essential.

  • Pension scheme and health insurance
  • Daily breakfast
  • Lunch made by an on-site chef
  • Unlimited snacks, drinks and coffee
  • Friday bars and quarterly company dinners
  • International environment
  • Friendly, supportive and helpful colleagues
  • Innovative and market-leading products and services
  • Exposure to complex data constellations and tech-savvy co-workers
  • Working directly with some of the most modern and successful companies of our time
  • Mentorship from thought leaders in the industry
Send us your application

If you can see yourself in the above and want to work for a leading SaaS company, we want to hear from you.

We invite candidates for interviews on an ongoing basis, so please don’t hesitate to send your application. Apply by filling out the application form below.

The deadline for applications is 20 October 2024.

We look forward to receiving your application

#J-18808-Ljbffr

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