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Senior Manager, Membership Proposition and Offer
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Billund, Denmark LEGO Koncernen Full timeJob Title: Senior Manager, Membership Proposition and OfferAbout the Role:We are seeking a highly skilled Senior Manager to lead the development of our membership proposition and offer. As a key member of our Membership & Personalisation team, you will be responsible for designing, developing, and implementing a comprehensive membership offering framework...
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Senior Manager, Membership Proposition and Offer
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Billund, Denmark LEGO Koncernen Full timeWe are seeking an experienced Senior Manager to lead the development of our membership proposition and offer.About UsLEGO Koncernen is a global company dedicated to inspiring creativity in children through play. Our team is passionate about delivering exceptional customer experiences and driving business growth.Job DescriptionThis role will involve...
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Billund, Denmark LEGO Koncernen Full timeJob DescriptionAre you ready to revolutionize membership with cutting-edge segmentation and lifecycle strategies? This is your chance to make a significant impact and drive excellence. Get ready to take the leap and be a part of something extraordinary.Join the LEGO Koncernen team as a Senior Manager, Membership Lifecycle and Segmentation, as part of the...
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Senior Manager Membership Localization
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Billund, Denmark LEGO Koncernen Full timeJob Title: Senior Manager, Kids Engagement and Membership Experience – LEGO Insiders ClubAbout the Role:We are seeking a highly skilled and experienced Senior Manager to lead our Kids Engagement and Membership Experience team. As a key member of our LEGO Koncernen team, you will be responsible for defining and delivering a best-in-class membership...
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Commercial Performance Management Professional
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Senior Manager, Membership Proposition and Offer
1 month ago
We are seeking a highly skilled Senior Manager to lead the development of our membership proposition and offer. As a key member of our Market & Channels Global Marketing team, you will be responsible for designing, developing, and implementing a comprehensive membership offering framework that delivers exceptional customer value and drives commercial growth.
Key Responsibilities- Develop and execute a cross-functional membership strategy that integrates customer insights, market trends, and business objectives.
- Lead the creation of an integrated value proposition that offers compelling benefits, experiences, and rewards across channels and touchpoints.
- Collaborate with product and tech teams to develop a membership benefits and rewards framework that drives customer engagement and loyalty.
- Partner with the Membership Expansion team to define, develop, and operate membership models, including tiered pricing and revenue opportunities.
- Develop and implement a benefits and rewards roadmap that aligns with our membership service blueprint and customer needs.
- Lead the approach to capture and use membership feedback and satisfaction data to inform membership offering improvements.
- Collaborate with data-driven teams to use insights to design and improve existing benefits and rewards.
- Partner with the Product Service Design team to design benefits, rewards, and experience offerings that meet customer needs.
- Collaborate with Membership Program Operations & Development team to bring member offerings to life.
- 5+ years of senior experience in leading membership propositions and offerings in an omni-channel context, delivering customer value and strong commercial results.
- Consistent record of transforming membership offerings to become fully integrated parts of the brand offering.
- Expertise in different membership types, including subscription, tiering, and freemium models, applied in a combined digital and physical context.
- Experience with leading cases for future benefits and rewards, including consumer testing, business rationale, investments, and impact.
- Experience navigating and building support among diverse groups of collaborators in global companies, including experience working with product and tech teams.
- Strong structured problem-solving and communication capabilities.
- Ability to convey simple recommendations based on solid foundations to senior collaborators.
- Experience working in a global multi-cultural manufacturing company with a complex channel mix (D2C and B2B).
- Family Care Leave - We offer enhanced paid leave options for important times.
- Insurances - All colleagues are covered by our life and disability insurance, providing protection and peace of mind.
- Wellbeing - We want our people to feel well and thrive, offering resources and benefits to nurture physical and mental wellbeing.
- Colleague Discount - From day one, you'll qualify for our generous colleague discount.
- Bonus - We reward our team members through our bonus scheme when goals are reached and if eligible.
- Workplace - Our hybrid work policy means an average of 3 days per week in the office, with a primary workplace location assigned.
The LEGO Group is committed to equal employment opportunity and equal pay, seeking applicants from diverse backgrounds to join our team. If you meet many but not all of our listed qualifications, please apply. We are fully committed to Children's Rights and Child Wellbeing across the globe, and candidates offered positions with high engagement with children will be required to take part in Child Safeguarding Background Screening as a condition of the offer.
