Inbound Demand Generation Manager

4 days ago


Copenhagen, Copenhagen, Denmark PARETO SECURITIES AS Full time
Your Responsibilities
  1. Create new and optimize existing inbound and outbound demand and lead generation programs across email and web, with a focus on refining existing marketing channels and developing new integrated digital campaigns with effective messaging.
  2. Develop, plan, and execute campaigns for paid search, retargeting, paid social channels, and email marketing to generate a qualified pipeline, accelerate deals, and grow revenue.
  3. Identify most effective marketing messages, value propositions, material, channels, and calls to action for target accounts.

Closely collaborate with core Sales, Marketing, Product Marketing, and Product Management functions.



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