Senior Manager, Growth and Expansion

7 days ago


Copenhagen, Copenhagen, Denmark HelloFresh Full time
About the Role

We are seeking a highly resourceful and entrepreneurial Senior Manager, Growth to spearhead the launch of our newest brand in Sweden: Factor, a healthy, ready-to-eat meal subscription service.

Key Responsibilities
  • Develop and execute a comprehensive marketing strategy to drive growth and expansion in the Swedish market.
  • Lead a cross-functional team to launch and promote the Factor brand in Sweden, including influencer partnerships, content marketing, and performance marketing.
  • Collaborate with the local HF Nordics team and the Factor EU team to ensure alignment and success.
  • Manage and analyze performance metrics to inform marketing decisions and optimize campaigns.
  • Develop and maintain relationships with key stakeholders, including partners, influencers, and internal teams.
Requirements
  • Minimum 5 years of experience in growth, consulting, strategy, or early-stage startup roles, preferably in the food or technology industry.
  • Proven track record of success in performance marketing, including experience with a broad mix of channels.
  • Strong strategic thinking and prioritization skills, with the ability to define an overall growth strategy and prioritize channels and marketing activities accordingly.
  • Excellent collaboration and stakeholder management skills, with the ability to leverage existing organizational expertise and convince different teams to work together.
  • Strong analytical skills, with a robust understanding of levers to manage performance and use data to drive informed decisions.
  • Native Swedish speaker with a strong proficiency in English.
About HelloFresh

HelloFresh is a fast-growing technology company that is revolutionizing the way people cook and eat. We are a diverse and vibrant international environment with 35+ different nationalities.

We offer a range of benefits, including a significant discount on your weekly HelloFresh box, annual learning and development budget, subsidized healthy lunches, comprehensive relocation assistance, mental health support, and a monthly pension scheme including health insurance benefits.

We are committed to creating a positive and inclusive work environment that supports the well-being and growth of our employees.



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