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Senior Manager, Growth and Expansion

2 months ago

Copenhagen, Copenhagen, Denmark HelloFresh Full time
About the Role

We are seeking a highly resourceful and entrepreneurial Senior Manager, Growth to spearhead the launch of our newest brand in Sweden: Factor, a healthy, ready-to-eat meal subscription service.

Key Responsibilities
  • Develop and execute a comprehensive marketing strategy to drive growth and expansion in the Swedish market.
  • Lead a cross-functional team to design and implement marketing campaigns across various channels, including social media, email, and influencer marketing.
  • Collaborate with the local HF Nordics team and the Factor EU team to ensure alignment and effective execution of marketing strategies.
  • Manage and analyze performance metrics to inform data-driven decisions and optimize marketing efforts.
  • Develop and maintain relationships with key stakeholders, including partners, influencers, and vendors.
  • Stay up-to-date on consumer behavior and marketing trends to inform the overall marketing strategy.
Requirements
  • Minimum 5 years of experience in growth, consulting, strategy, or early-stage startup roles, preferably in the food or technology industry.
  • Proven track record of success in performance marketing across a broad mix of channels.
  • Strong strategic thinking and prioritization skills, with the ability to define an overall growth strategy and prioritize channels and marketing activities accordingly.
  • Excellent collaboration and stakeholder management skills, with the ability to leverage existing organizational expertise and convince different teams to work together.
  • Strong analytical skills, with a robust understanding of levers to manage performance and use data to drive informed decisions.
  • Native Swedish speaker with a strong proficiency in English.
About HelloFresh

HelloFresh is a leading global meal kit company, committed to providing high-quality, convenient, and sustainable meal solutions to customers worldwide.

We offer a dynamic and supportive work environment, with opportunities for growth and development. If you are a motivated and results-driven individual who is passionate about marketing and growth, we encourage you to apply for this exciting opportunity.