Marketing Manager

4 weeks ago

Billund, Denmark The LEGO Group Full time
Job Description

Are you a seasoned marketing professional with a passion for developing innovative marketing strategies?

Pursue your career in marketing with The LEGO Group

Core Responsibilities

In this role, you will be responsible for delivering world-class marketing campaigns, primarily for LEGO Speed Champions.

Campaign Development & Implementation:

  • Be the go-to-person in the development of communication related materials, e.g. packaging, building instructions, brand catalogue, core product assets and product text
  • Participate in developing the strongest possible global launch and marketing plan
  • Drive campaign development and execution from brief to final delivery, based on foundational insights and in close collaboration with the Sr. Marketing Manager, advertising- and media agency, and our lead markets
  • Collaborate with team members in the internal ecosystem and external IP partners to ensure strong brand presence across all touchpoints
  • Support and interact with markets in implementation and executing of global plans

Portfolio Development & Management:

  • Handle portfolio and assortment systems and Masterdata (product, pricing, revenue)
  • Participate in innovation process from concept and onwards
  • Selling in the portfolio to markets globally through selling-in document and face-to-face presentations to global markets and customers

Business Monitoring:

  • Collaborate with our Cross Franchise Marketing team to ensure our Product Plan is set up and updated in relation to key milestones
  • Participate in securing a profitable and highly productive portfolio of products
  • Ensure high visibility in the business performance of the franchise on a weekly, monthly, quarterly, and yearly basis as well as ad hoc
  • Produce insights and recommendations on historic, current, and forward-looking franchise revenue projections

Please note there is no relocation support offered for this role based in Billund (DK). The parental cover is expected to run for 10-12 months.

Play your part in our team succeeding

You will join the global marketing team for the LEGO Speed Champions and LEGO Technic. We develop and manage the global portfolio of concepts and products and are responsible for building a portfolio which can deliver to the consumer sales and profitability objectives.

Together with us, you will work dedicated to identifying conceptual opportunities based on the overall marketing objectives and strategies, as well as developing these opportunities into strong product and marketing concepts for the global market. This includes developing packaging and campaign material and approving product and campaign execution.

Doyouhavewhatittakes?

We are looking for a brand marketing professional with a strong blend of commercial and creative skills, who are eager to contribute to the growth of a consumer brand.

To thrive in this position, you like working in an encouraging and collaborative culture and solving your tasks independently, having good opportunities for sparring within the team. We imagine that you are a strong collaborator who is brave to voice your opinion and with:

  • Proven experience from a similar position
  • Amazing analytical skills and personal impact to ensure that you always deliver both when working in teams and independently
  • Skills for turning consumer, shopper, and market insights into actions
  • Ability to help drive meaningful innovation and willingness to take calculated risks showing agility in responding to the changing external landscape
  • A good eye for business and want to make fantastic results
  • Proficiency in English written, verbal and presentation
What's in it for you?

Here are some of what to expect:

  • Family Care Leave – We offer enhanced paid leave options for those important times.
  • Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
  • Wellness – We want you to be your best self, so you'll have access to the Headspace App and lots of wellbeing initiatives and programmes run by local teams where you are based.
  • Colleague Discount – We know you'll love to build so from day 1 you will qualify for our generous colleague discount.
  • Bonus – We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.
  • Your workplace – When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

  • Marketing Manager

    4 weeks ago

    Billund, Denmark The LEGO Group Full time

    Job Title: Associate Marketing ManagerAbout the Role:We are seeking a highly skilled and experienced Associate Marketing Manager to join our global marketing team for the LEGO Speed Champions and LEGO Technic. As a key member of our team, you will be responsible for delivering world-class marketing assets, primarily for LEGO Speed Champions.Key...

  • Global Marketing Manager

    4 weeks ago

    Billund, Denmark The LEGO Group Full time

    Job DescriptionWe are seeking a highly skilled and experienced Marketing Manager to join our team at The LEGO Group. As a Marketing Manager, you will be responsible for developing and implementing marketing strategies to drive business growth and increase brand awareness.Key Responsibilities:Develop and execute marketing plans to achieve business...

  • Marketing Strategy Manager

    3 days ago

    Billund, Denmark The LEGO Group Full time

    Job DescriptionWe are seeking a skilled Marketing Strategy Manager to join our team at The LEGO Group. This exciting opportunity will see you drive strategic marketing planning, data-driven insights, and performance analysis across our retail channels.Main Responsibilities:Strategic Planning and Budgeting: Develop and deliver comprehensive commercial and...

  • Senior Marketing Portfolio Manager

    5 hours ago

    Billund, Denmark The LEGO Group Full time

    Job DescriptionThe LEGO Group is seeking a seasoned marketing professional to join our global marketing team as an Associate Marketing Manager.This role will be responsible for delivering world-class marketing assets, primarily for LEGO Speed Champions.Campaign Development & Implementation:Develop communication-related materials such as packaging, building...

  • Senior Marketing Manager, LEGO Friends

    4 weeks ago

    Billund, Denmark The LEGO Group Full time

    Job Title: Senior Marketing Manager, LEGO FriendsAre you a marketing expert with a passion for creating engaging campaigns that drive results? Do you have a deep understanding of the consumer products market and a proven track record of developing and executing successful marketing strategies?Job Summary:We are seeking a highly skilled Senior Marketing...

  • Strategic Marketing Manager for LEGO Friends

    2 weeks ago

    Billund, Denmark The LEGO Group Full time

    About the RoleWe are looking for a highly skilled Senior Marketing Manager to lead the Go-to-Market and communication strategy for the LEGO Friends franchise.As a Strategic Marketing Manager for LEGO Friends, you will be responsible for developing and executing global marketing campaigns that drive consumer engagement and sales.The ideal candidate will have...

  • Marketing Manager LEGO City

    4 weeks ago

    Billund, Denmark The LEGO Group Full time

    Job DescriptionWe are seeking a talented Marketing Manager to join our team at LEGO City. As a key member of our Global Product & Marketing department, you will play a crucial role in shaping the portfolio and marketing strategy for our beloved franchise.Key Responsibilities:Collaborate with the Project Lead and Creative lead to develop a robust marketing...

  • Marketing Manager

    1 month ago

    Billund, Denmark The LEGO Group Full time

    Job DescriptionWe are seeking a highly skilled Marketing Manager to join our team at LEGO City. As a key member of our Global Product & Marketing department, you will play a crucial role in shaping the portfolio and marketing strategy for our beloved franchise.Key Responsibilities:Collaborate with the Project Lead and Creative Lead to develop a robust...

  • Senior Marketing Manager, LEGO Friends

    1 month ago

    Billund, Denmark The LEGO Group Full time

    Job DescriptionWe are seeking a highly skilled and experienced Senior Marketing Manager to join our team at The LEGO Group. As a key member of our Global Product & Marketing Development team, you will be responsible for developing and managing the global portfolio of concepts and products for the LEGO Friends franchise.The ideal candidate will have a minimum...

  • Senior Marketing Manager, LEGO Friends

    1 month ago

    Billund, Denmark The LEGO Group Full time

    Job Title: Senior Marketing Manager, LEGO FriendsWe are seeking a highly skilled Senior Marketing Manager to lead the global marketing strategy for LEGO Friends, a beloved franchise within the LEGO Group. As a key member of our Global Product & Marketing Development team, you will be responsible for envisioning and implementing key parts of the global...

  • Global Marketing Manager

    4 weeks ago

    Billund, Denmark The LEGO Group Full time

    Job DescriptionDevelop new IP experiences and go-to-market strategies to bring joy and confidence to kids worldwide.As a Marketing Manager for LEGO NINJAGO, you'll be a total business owner and brave Ninja, driving the LEGO NINJAGO IP agenda from strategy development to implementation in local markets.Key Responsibilities:Build relationships and collaborate...

  • Associate Marketing Manager

    6 months ago

    Billund, Denmark The LEGO Group Full time

    Job DescriptionAre you an experienced and dedicated marketeer with amazing analytical skills? Pursue your passion for developing products and cool building experiences that bring value, learning and fun to kids and adults - from ideas to tangible sets of bricks!   Core Responsibilities In this role, you will be responsible for delivering world-class...

  • Marketing Manager

    2 weeks ago

    Billund, Denmark The LEGO Group Full time

    About the OpportunityAs a Marketing Manager for The LEGO City brand, you will play a key role in shaping the global marketing strategy and portfolio for this beloved franchise. This exciting opportunity provides a dynamic platform to showcase your skills and contribute significantly to the success of LEGO City.Key ResponsibilitiesSupport the Head of Product...

  • Senior Marketing Manager, LEGO® Friends

    5 months ago

    Billund, Denmark The LEGO Group Full time

    Job DescriptionReady to help championing and nurture girls’ creativity? Excited to take charge in creating impactful communication campaigns that get consumers to love building with LEGO® bricks and bring their best friendship stories to life?Then we have the perfect opportunity for your strategic vision and communication expertise as we are looking to...

  • Financial Manager for Global Product and Marketing Development

    2 weeks ago

    Billund, Denmark The LEGO Group Full time

    Job Title: Financial Manager for Global Product and Marketing DevelopmentJob Summary:We are looking for a skilled Financial Manager to join our team in the Global Product and Marketing Development Area. As a Financial Manager, you will be responsible for the financial management and reporting of two business units within the area.Key Responsibilities:Manage...

  • Senior Marketing Manager

    2 weeks ago

    Billund, Denmark The LEGO Group Full time

    Job DescriptionOverviewThe Senior Marketing Manager - LEGO Speed Champions will be responsible for developing and executing global marketing plans to drive sales and profitability of the LEGO Speed Champions franchise. The role will be based in Billund, Denmark, and will work closely with the global marketing team to identify conceptual opportunities and...

  • Marketing Director

    5 hours ago

    Billund, Denmark The LEGO Group Full time

    Job DescriptionAs a Senior Marketing Planning professional at The LEGO Group, you will play a key role in developing and executing strategic marketing plans that drive business growth.The ideal candidate will have several years of experience in strategic marketing planning, budget management, and/or marketing performance analysis. They will be proficient in...

  • Commercial Marketing Strategist

    1 week ago

    Billund, Denmark The LEGO Group Full time

    Marketing Planning RoleAbout the RoleThe LEGO Group is seeking a skilled Marketing Planning professional to join its team. As a Commercial Marketing Strategist, you will play a crucial part in developing and executing strategic marketing plans that drive business growth and revenue.Key ResponsibilitiesStrategic Planning and BudgetingDevelop and implement...

  • Senior Marketing Strategist

    2 weeks ago

    Billund, Denmark The LEGO Group Full time

    Marketing Planning Role OverviewWe are seeking a skilled Marketing Planning and Analysis Professional to join our team at The LEGO Group.Key ResponsibilitiesStrategic Planning and BudgetingAs a Marketing Planning and Analysis Professional, you will be responsible for delivering strategic commercial and marketing plans, along with budget recommendations based...

  • Senior Marketing Planning

    5 months ago

    Billund, Denmark The LEGO Group Full time

    Job DescriptionAre you passionate about strategic marketing planning, data-driven insights, and performance analysis? If so, we have an exciting opportunity for you in LEGO® Retail.Core ResponsibilitiesStrategic Planning and Budgeting:Deliver strategic commercial and marketing plans, along with budget recommendations based on data and insightsAlign...