Digital Marketing Manager, BtB

1 month ago


Horsens, Horsens Kommune, Denmark Hammer Andersen Full time

Er du en digital native med en stærk passion for alle aspekter af produktionsmarkedsføring?

Har du erfaring med SEO, lead generation, CMS, content creation og messer/events discipliner, så kan denne rolle være helt perfekt for dig.

Som Digital Marketing Manager hos Novotek vil du spille en central rolle i at styrke vores digitale tilstedeværelse og understøtte vores markedsføringsstrategi. Du vil arbejde med et bredt spektrum af værktøjer og systemer, herunder WordPress, Sales Force, Account Engagement (tidligere Pardot) og Adobe-pakken.

Beskrivelse af stillingen:

Du bistår og styrker Novoteks salgssindstilling ved at implementere forskellige markedsaktiviteter. Du bliver ansvarlig for at producere og opdatere webindhold, deltage i planlægningen af messer og events samt håndtere nyhedsbreve og SoMe-aktiviteter.

Hovedopgaver:
  • Produktion og opdatering af indhold på website i WordPress med fokus på SEO-optimering og lead generation
  • Implementering og overvågning af SEO-strategier, herunder teknisk SEO, content creation og linkbuilding samt anvendelse af Google Tools, GA4 og AdWords til optimering af vores online tilstedeværelse
  • Planlægning og koordinering af deltagelse i messer og events
  • Udarbejdelse af materiale til stande, herunder vægge, handouts, video osv.
  • Udsendelse af nyhedsbreve efter behov med fokus på relevant og engagerende indhold
  • Håndtering af LinkedIn-profiler og kampagner
  • Planlægning og styring af printannoncering
  • Assistens med SalesForce-relaterede opgaver og support til salgsteamet

Faglige kompetencer:

  • Du har 3-5 års erfaring med digital marketing og SEO kombineret med en relevant og opdateret uddannelse inden for marketing
  • Du har indgående erfaring med BtB-markedsføring
  • Du har erfaring med at arbejde med marketing af tekniske produkter i en dynamisk og voksende virksomhed

Vigtige kvalifikationer:

  • Du er en stærk digital marketer og har styr på din digitale værktøjskasse
  • Du har erfaring med WordPress, Sales Force, Account Engagement (tidligere Pardot), Adobe-pakken og Google Tools
  • Du har grundlæggende kendskab til HTML
Arbejdstilkammer og trivsel:

Du bliver en del af et godt team, hvor vi arbejder tæt sammen for at nå vores mål. Vi prioriterer en god arbejdstilskammer og sikrer, at du har mulighed for at udvikle dig både professionelt og personligt.

Kontaktinformation:

CVR: 30 Sep 2024
Lokation: Storkøbenhavn
Anbefaling: Ej bedre end jobbet selv



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