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Digital Marketing Manager, BtB
3 months ago
Er du digital native? Og brænder du for alle aspekter af digital BtB-marketing?
Er SEO, lead gen, CMS, content creation og messer/events discipliner, du ikke kan holde fingrene fra?
Så er jobbet hos Novotek måske lige noget for dig Som Digital Marketing Manager hos Novotek spiller du en helt central rolle i at styrke vores digitale tilstedeværelse og understøtte vores marketingstrategi. Du vil arbejde med en bred vifte af værktøjer og systemer, herunder WordPress, Sales Force, Account Engagement (tidligere Pardot) og Adobe-pakken. Du bistår og styrker Novoteks salgsindsats ved at implementere forskellige marketingaktiviteter. Du bliver ansvarlig for at producere og opdatere webindhold, deltage i planlægningen af messer og events, samt håndtere nyhedsbreve og SoMe-aktiviteter.
Dine primære ansvarsområder:
Website: Produktion og opdatering af content på website i WordPress, med fokus på SEO-optimering og lead generation. SEO og Online Strategi: Implementere og overvåge SEO-strategier, herunder teknisk SEO, content creation og linkbuilding. Anvendelse af Google Tools, GA4 og AdWords til optimering af vores online tilstedeværelse. Messer og Events: Planlægning og koordinering af deltagelse i messer og events. Udarbejdelse af materiale til stande, herunder vægge, handouts, video o.l. Nyhedsbreve: Udsendelse af nyhedsbreve efter behov, med fokus på relevant og engagerende indhold. På sigt også oprette og varetage mail automation flows. Sociale Medier: Håndtering af LinkedIn-profiler og kampagner. Annoncering: Planlægning og styring af printannoncering. SalesForce: Assistere med SalesForce-relaterede opgaver og support til salgsteamet.Din profil:
Vi forestiller os, at du kommer med 3-5 års erfaring med digital marketing og SEO kombineret med en relevant og opdateret uddannelse inden for marketing. Du har indgående erfaring med BtB-marketing. Har du erfaring med at arbejde med marketing af tekniske produkter i en dynamisk og voksende virksomhed er det en fordel.
For at lykkes i rollen er det vigtigt, at du er en stærk digital marketer og har styr på din digitale værktøjskasse. Det er en fordel, at du har erfaring med:
WordPress (CMS / Webside) SalesForce (CRM) SalesForce, Account Engagement (tidligere Pardot) (Marketing Automation) Adobe-pakken (Photoshop, Illustrator, InDesign, evt. Premiere Pro) Google Tools og strategier; SEO (Teknisk SEO, Content, Linkbuilding), AdWords, GA4 Grundlæggende kendskab til HTML er en fordelDine personlige kompetencer
Dit drive er højt, og du har en stærk evne til at arbejde selvstændigt og proaktivt. Du er en stærk kommunikatør og har let ved at samarbejde med forskellige afdelinger/lande. Din nysgerrighed er stor, og ændringer og nye opgaver forekommer dig spændende. Du har en analytisk tilgang og evaluerer dine indsatser for at optimere. Du har let ved at forstå tekniske produkter og har en interesse for komplekse produkter. Flydende dansk både i skrift og tale er en selvfølge for dig, samt engelsk på højt niveau. Du er en god kollega, der har lyst til at blive del af et team, hvor stemningen er i top.Novotek tilbyder:
En spændende rolle i en ekspanderende agil virksomhed med stor mulighed for at påvirke marketingstrategien. Mulighed for faglig og personlig udvikling. Et dynamisk arbejdsmiljø med fokus på teamwork og innovation. Fleksibel arbejdsplads, der kombinerer hjemmearbejdsplads med en fast base i enten Horsens eller Glostrup.Om Novotek
Novotek er svensk virksomhed med kontorer i flere lande og tæller samlet ca. 150 medarbejdere. Vi leverer industrielle IT- og automationsløsninger til produktionsvirksomheder. Vi betjener en bred vifte af brancher, herunder medicinal- og fødevareindustrien samt energi-, vand- og spildevandssektoren. Vores kunder spænder fra små virksomheder til store markedsledere, og vores mål er klart: at forbedre deres produktionsprocesser med best-in-class standardsoftware.
Fantastiske kolleger i en virksomhed med gode arbejdsforhold
Du bliver en del af 150 kolleger fordelt i Sverige, Danmark, Norge, Finland, Benelux, England, Irland og Schweiz. Stemningen er i top, når vi deler stort og småt over frokosten i vores kantine, til fredagsmorgenmaden eller til vores sommer- og julefester.
Men det er ikke kun det sociale, du skal glæde dig til. Novotek er en agil og ekspanderende virksomhed med flade hierarkiske strukturer, så vi sætter rammerne og mål sammen på baggrund af os som mennesker – ikke ud fra en kasse, hvor vi tjekker punkter af.
Derudover tilbyder vi:
Gode kolleger og et godt samarbejdsmiljø Komfortable arbejdsforhold i et moderne kontormiljø Fleksibel arbejdstid med fokus på balance mellem arbejde og privatliv. Du har stor medbestemmelse og indflydelse på din hverdag gennem din erfaring, og hvad der motiverer dig – og der er kort til beslutninger, hvis du har en god idé.Ansøgning:
Hvis du er klar til at tage udfordringen op og bidrage til vores vækst, så upload dit CV i linket.
Vi glæder os til at høre fra dig