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Head of Marketing Europe

2 months ago

København, Denmark Aspire Brands Europe Full time

Location: Stockholm, Copenhagen, Rotterdam, Helsinki, Fredrikstad, Oslo

Head of Marketing Europe – Maternity Cover (1 Year contract)

Do you want to lead the marketing team responsible for category leading brands in the Beauty & Personal care segment in 10 European countries? Then this might be the role for you

Aspire brands – Where brands come to grow.

Aspire Brands is a strategic, full-service distribution company within the Beauty & Personal care segment. In close cooperation with international brand owners such as Batiste (Global market leader in dry shampoo), Hero cosmetics, Real Techniques and Tangle Teezer, we build brands in 10 European markets. With our local expertise, we activate the brands through digital and traditional marketing campaigns.

1. The position:

The Head of Marketing’s primary responsibility is to be the owner of the marketing (strategic) planning, budgeting, and execution for our brand portfolio within all regions. He/She, together with the marketing managers, defines the right marketing activations and implements them on time, in full and within budget to deliver measurable growth in line with the overall brand growth objectives for each brand in the regions. The Head of Marketing leads the Marketing management team and works closely with various departments, including the brand team, sales, operations, and senior management.

2. Responsibilities/tasks

  1. The Head of marketing serves as the consumer expert of our regions within the company, understanding their media and shopping behavior within the retail landscape.
  2. The Head of marketing, together with the marketing team, defines the European annual marketing activation plan across the regions with KPI's to deliver on the company’s strategic priorities.
  3. The Head of marketing, together with the head of brands & heads of sales own the annual joint business plans and works together to secure implementation of the overall company strategy and build and strengthen the company culture across their respective teams.
  4. Responsible for the overall marketing budgets (with alignment/ sign-off from Marketing director), setting the right budget allocation per brand per region to deliver the company’s strategic objectives (both top and bottom line), tracking the performance and reporting internally & externally.
  5. Responsible for ensuring conformity of the marketing strategy with the brand's overall strategy & goals defined by the brand team.
  6. Communicates, evaluates and reports on the marketing strategy and results per brand/region to Senior leadership, Brand owners, KAM and markets.
  7. Leading, training and motivating a team of marketing professionals, building functional marketing capabilities within the team while fostering a creative and collaborative work environment.
  8. Actively spots marketing trends and trials new initiatives & channels to continue being at the forefront of marketing activations.
  9. Manages the relationships with external marketing/advertising/pr partners & agencies to ensure a consistent quality output with the right cost/benefit.
  10. Works closely together with the Heads of Sales to get the best possible distribution in our markets.

3. Competence requirements (Formal requirements, experience, other)

  1. Proven experience in marketing management or related roles, with a track record of successfully developing and implementing brand strategies.
  2. Demonstrated leadership capabilities, with experience in leading and inspiring teams.
  3. Excellent communication and storytelling skills, with the ability to create and articulate a compelling brand narrative.
  4. Bachelor’s degree in Marketing, Business, or related field. A master's degree is a plus.
  5. Master English both orally and in writing, additional European languages is a plus.
  6. Previous experience within the FMCG, beauty, distribution or retail industry is a plus.
  7. Strong strategic thinking and analytical skills, coupled with the ability to interpret data and market insights to inform brand decisions.
  8. Ability to adapt to a fast-paced, dynamic environment and manage multiple projects/brands simultaneously.
  9. Travel required approx. 20%

Please note, this is temporary role covering a maternity leave.

The preferred start month is November 2024.

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