Customer Engagement Director

4 days ago


Copenhagen, Copenhagen, Denmark LeoVegas Group Full time

About the Role

We're looking for a talented CRM Executive to drive data-driven decision-making and enhance player value in our market.

As a key contributor to our team, you'll develop and implement targeted CRM strategies that leverage automation and personalized communication to improve key KPIs such as Early Life Activation, Retention Rate, Winback Rates, and Churn Reduction.

You'll work closely with our Country Management team to ensure that local CRM strategies are aligned with business objectives and deliver outstanding player experiences.

  • Develop Targeted Strategies: Create data-driven CRM strategies that leverage automation and personalized communication to improve key KPIs.
  • Leverage Automation: Build personalized automated communications and player journeys that drive efficiency and scalability in your market.
  • Enhance Player Value: Use analytics and segmentation to understand player behavior, optimizing CRM campaigns to enhance profitability, engagement, and value while aligning with commercial objectives.
  • Optimize Campaigns: Implement a test-and-learn approach to optimize all lifecycle communications, segmentations, and player rewards using insights from A/B testing and performance data.
  • Ensure Compliance: As an assigned campaign owner, you're accountable for the successful end-to-end delivery of campaigns, monitoring, and managing all marketing communications ensuring compliance with regulatory requirements and a flawless customer experience.


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