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1 week ago
A forward-thinking financial tech company is looking for an ambitious Marketing Assistant to join its dynamic Marketing team. The ideal candidate will be a self-starter with excellent organizational skills, comfortable working at pace across multiple projects, and able to build strong relationships with various stakeholders.
Key Responsibilities:- Primary:
- Lead the development and maintenance of the Marketing team status report, ensuring timely delivery and accuracy.
- Work closely with the sales team to qualify inbound leads in CRM, guaranteeing they meet target customer criteria through thorough web research.
- Leverage CRM expertise to set up and run successful marketing campaigns, handling list uploads, and cleansing leads as they progress through the funnel.
- Collaborate with the events calendar manager to deliver seamless event experiences, including ticketing, logistics, and promotional materials.
- Produce engaging customer communications using Inpay's marketing automation system (Hubspot).
- Drive website growth by updating content, producing new landing pages, and refining user experience.
- Provide broader marketing support with task-based projects, maintaining Inpay's presence across social media platforms, and curating relevant content.
- Develop targeted sales materials, leveraging expertise to drive business growth.
- Enhance the company's online visibility through high-quality blog posts, articles, and other digital content.
- Craft compelling cross-media campaigns to engage audiences and boost brand awareness.
- Activate paid media channels, driving further engagement and conversions.
- Foster positive relationships within the People team, supporting their efforts to create cohesive brand messaging across all channels.