Senior Product Manager, Audience Relationship Management

6 months ago

Copenhagen, Denmark The LEGO Group Full time

Job Description

#LI-AP4

Would you like to bring your product management skills into play and drive the agenda for marketing technology at LEGO Group?  

Join us as a Senior Product Manager to lead Audience Relationship Management, enabling LEGO to create exciting data-led and audience-first experiences for LEGO enthusiasts globally, from our Marketing Activation Product team  

Core responsibilities 

  • Manage the product strategy and roadmap for the Audience Relationship Management team, enabling audience first marketing experiences that maximise the use of our customer data platform. 

  • Work with a multi-functional team to plan, prioritise and govern audience data and usage, supporting our personalisation strategy. 

  • Lead planning and development of customer data platform (CDP) priorities, collaborating with global teams and local markets to ensure the product roadmap meets business needs. 

  • Manage the product backlog, prioritising initiatives, and presenting progress. 

  • Establish and maintain a cross functional network of partners, including product, marketing, and engineering teams. 

  • Own, lead and report on product objectives and key results.  

Play your part in our team succeeding 

This role will sit in the newly established Marketing Product function, whose responsibility covers a wide variety of digital products across marketing planning, activation, and evaluation. Your products will be critical enablers for the Marketing we activate and the foundation for the future  

You will work closely with the rest of the marketing organisation on how we enable LEGO to engage with new and existing users, and power their love for the LEGO brand. You will be part of a product leadership team, including engineering and service design, and will report into the Product Director for Marketing Activation. 

This role is a maternity cover position for a duration of 12 months. 

 

Do you have what it takes 

The candidate we imagine is a great communicator, capable of clearly articulating problems and proposed solutions. A strong networker with excellent ability to manage partner and stakeholder relationships, excel at collaborating with other functions such as technology, marketing, and legal. A hardworking self-starter, that can handle activities autonomously, adeptly toggling between attending to detail and steering company strategy. Technically strong with a sound understanding of data and software engineering principles, confident in setting business objectives and budgets, bringing the following experiences:  

  • Solid track-record in marketing technology and strong understanding of broader advertising technology. 

  • Understanding of and ideally experience working with customer data platforms. 

  • Validated experience leading cross functional teams and handling senior collaborators. 

  • Excellent stakeholder management skills. 

  • Shown experience leading engineering teams to design, deliver and optimise new products or features. 

  • Experience solving customer problems, shipping value to end users early and often, and having fun whilst doing it. 

  • Expertise in defining and improving ways of working between your team and business partners. 

  • Defining objectives and key results and using the OKR framework. 

What’s in it for you?

Here are some of what to expect:

  • Family Care Leave – We offer enhanced paid leave options for those important times.

  • Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

  • Wellness – We want you to be your best self, so you'll have access to the Headspace App and lots of wellbeing initiatives and programmes run by local teams where you are based.

  • Colleague Discount – We know you'll love to build so from day 1 you will qualify for our generous colleague discount.

  • Bonus – We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.

  • Your workplace – When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

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