Senior Manager Membership Localisation

3 months ago

Copenhagen, Denmark The LEGO Group Full time

Job Description

Are you interested in driving the localisation of the LEGO Group’s Membership Program in a dynamic global role?

Step into an exciting career as Senior Manager, Membership Localisation with our newly established Membership & Personalisation team in Market & Channels Global Marketing

You will play a crucial role in transforming Membership across all LEGO Group Markets and Channels.

Please note the work location is in Copenhagen, Denmark and no relocation assistance is offered for this role.

Core Responsibilities

Bring your passion for localising membership benefits, rewards & experiences, to help build long lasting relationships with consumers and shoppers, and inspire more builders of tomorrow

  • Accountable for leading the membership localisation strategy development and implementation, to define opportunities for local adaptions of the membership program across key markets
  • Lead and define the local market input process into the membership program from key markets, including loyalty trends, market dynamics and local regulations, to ensure alignment with overall group level annual membership strategy and plans
  • Drive cross functional collaboration and ensuring alignment of localisation efforts
  • Champion local market needs within the global membership & personalisation processes
  • Support the CRM Hub with localisation processes for membership communication and offerings
  • Provide toolkits, subject matter expertise and up-skilling for business units to leverage membership within their local markets
  • Lead the matrix relationship and partner engagement towards country business units for membership localisation, including regular business and communication updates
  • Build and foster a community of membership champions, to support delivery on the overall membership goals and objectives
  • Define and measure membership localisation performance indicators, and provide reporting

Play your part in our team succeeding

The role will sit in the Global Membership & Personalisation Leadership Team, with a broader responsibility to empower and inspire the full LEGO Group. You will report directly to the Vice President Membership & Personalisation.

Do you have what it takes?

You're a positive, problem-solving person who works well with others but also thrives independently, setting clear direction. You're driven, skilled at building relationships, and excel at guiding and influencing those around you.

  • 8-10 years of senior experience in leading best-in-class membership and loyalty strategies at both country and global levels.
  • Proven ability to lead matrix relationships across diverse geographies and markets.
  • Experience managing and driving cross-functional strategic projects.
  • Skilled in navigating and building support among diverse groups within a global company, including collaboration with product and tech teams.
  • Strong structured problem solving & communication capabilities
  • Excels at communicating with senior leaders (both written and oral), conveying clear recommendations based on a solid foundation.
  • Experience working in a global multi-cultural manufacturing company with a complex channel mix (D2C and B2B)

#LI-SG2

#LI-Hybrid

Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.

What’s in it for you?

Here is what you can expect:

Family Care Leave - We offer enhanced paid leave options for those important times.

Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.

Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.

Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.

Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.

Research shows that women and people from different minority backgrounds often only apply for a job if they meet 100% of the listed qualifications. If you dream of being a part of our team and you meet many, but not all of our listed qualifications for this role, please apply.

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights.

Just imagine building your dream career.

Then make it real.

Join the LEGO® team today.

  • Senior Manager Membership Localisation Expert

    2 weeks ago

    Copenhagen, Copenhagen, Denmark LEGO Gruppe Full time

    About the RoleWe are seeking a highly experienced Senior Manager to lead our Membership Localisation efforts. As a key member of our Global Membership & Personalisation Leadership Team, you will be responsible for driving the localisation of our Membership Program across diverse markets.Key ResponsibilitiesDevelop and implement a localisation strategy to...

  • LEGO Membership Localisation Manager

    2 weeks ago

    Copenhagen, Copenhagen, Denmark The LEGO Group Full time

    About the RoleThe LEGO Group is seeking a highly skilled Senior Manager Membership Localisation to join our Membership & Personalisation team in Market & Channels Global Marketing. This exciting role will play a crucial part in transforming Membership across all LEGO Group Markets and Channels.Key ResponsibilitiesLead the membership localisation strategy...

  • Senior Manager Membership Localisation Expert

    4 weeks ago

    Copenhagen, Copenhagen, Denmark LEGO Gruppe Full time

    Transform Membership Across the GlobeWe are seeking a seasoned Senior Manager to lead the localisation of our Membership Programme in a dynamic global role. As a key member of our Membership & Personalisation team, you will play a crucial role in driving the localisation of our Membership Programme across all LEGO Group Markets and Channels.Key...

  • Senior Manager Membership Localization Lead

    12 hours ago

    Copenhagen, Copenhagen, Denmark LEGO Gruppe Full time

    Drive Localisation Success with Our Senior Manager RoleThe LEGO Group is seeking a seasoned professional to lead our membership localisation strategy, ensuring seamless delivery across global markets. As a Senior Manager, you will be responsible for developing and implementing the localisation plan, collaborating with cross-functional teams, and championing...

  • Localization Manager Membership Program

    4 days ago

    Copenhagen, Copenhagen, Denmark The LEGO Group Full time

    Senior Manager, Membership LocalizationWe are seeking a highly skilled Senior Manager, Membership Localization to join our team in Copenhagen, Denmark. As a key member of our Global Membership & Personalisation Leadership Team, you will play a crucial role in driving the localization of our Membership Program across all LEGO Group markets and channels.Key...

  • Senior Manager, Membership Proposition and Offer

    2 weeks ago

    Copenhagen, Copenhagen, Denmark The LEGO Group Full time

    About the OpportunityWe are seeking a Senior Manager, Membership Proposition and Offer to join our newly established Membership & Personalisation team within Market & Channels Global Marketing.As a key member of our team, you will design, develop and implement a complete membership offering framework as part of an elevated proposition to deliver exciting...

  • Senior Manager Membership Localization

    4 weeks ago

    Copenhagen, Copenhagen, Denmark The LEGO Group Full time

    Transform Membership Across the GlobeAs Senior Manager, Membership Localization, you will play a pivotal role in driving the localization of the LEGO Group's Membership Program in a dynamic global role. Join our newly established Membership & Personalisation team in Market & Channels Global Marketing and contribute to shaping the future of membership across...

  • Senior Manager, Membership Proposition and Offer

    3 weeks ago

    Copenhagen, Copenhagen, Denmark The LEGO Group Full time

    Transform Membership for the LEGO GroupAs Senior Manager, Membership Proposition and Offer, you will play a key role in creating a best-in-class membership offer for new and existing members of LEGO Insiders. This exciting career opportunity is part of the newly established Membership & Personalisation team within Market & Channels Global Marketing.The work...

  • Senior Manager, Membership Lifecycle Strategist

    2 weeks ago

    Copenhagen, Copenhagen, Denmark The LEGO Group Full time

    Membership Lifecycle LeadAre you up for a challenge that will revolutionize membership experiences? This role is an excellent opportunity to drive excellence and make a significant impact. We're looking for a skilled Senior Manager to lead our membership lifecycle strategy.As a Senior Manager, you will be responsible for developing and implementing...

  • Senior Manager, Membership Proposition and Offer

    3 months ago

    Copenhagen, Denmark The LEGO Group Full time

    Job DescriptionAre you interested in helping to transform Membership for the LEGO Group, creating a best-in-class membership offer for new and existing members of LEGO Insiders?Join us for an exciting career as “Senior Manager, Membership Proposition & Offer" as part of the newly established Membership & Personalisation team within Market & Channels Global...

  • Senior Manager, Membership Lifecycle

    4 weeks ago

    Copenhagen, Copenhagen, Denmark The LEGO Group Full time

    Revolutionize Membership with Best-in-Class Segmentation and Lifecycle StrategiesThis is an exciting opportunity to make a significant impact and drive excellence in membership and personalization. As a Senior Manager, Membership Lifecycle and Segmentation, you will lead the development of LEGO Membership segmentation models, analyzing member data to...

  • Senior Manager, Membership Lifecycle

    4 months ago

    Copenhagen, Denmark The LEGO Group Full time

    Job DescriptionAre you ready to revolutionize Membership with best-in-class segmentation and lifecycle strategies? This is your chance to make a significant impact and drive excellence. Get ready to take the leap and be a part of something extraordinary!Join us for an exciting career as “Senior Manager, Membership Lifecycle & Segmentation” as part of the...

  • Senior Site Manager

    1 month ago

    Copenhagen, Copenhagen, Denmark Gentoo Media Inc Full time

    {"title": "Senior Site Manager - German Language Expert", "description": "Gentoo Media Inc is a leading affiliate in the online casino and sportsbook industry, with a portfolio of products and services that include AskGamblers, Time2Play, CasinoTopsOnline, WSN, and Casinomeister. We are seeking a self-driven and adaptable German-speaking Senior Site Manager...

  • Senior Manager, Kids Engagement and Membership Experience – LEGO Insiders Club

    3 weeks ago

    Copenhagen, Copenhagen, Denmark The LEGO Group Full time

    Job DescriptionWe are seeking a Senior Manager to lead the development of a best-in-class LEGO Insiders Club membership experience for kids.In this dynamic global role, you will define what membership means for kids, applying best practices and innovative thinking to serve the Builders of Tomorrow with the best of the LEGO Group.Key ResponsibilitiesWork...

  • Senior Site Manager

    2 weeks ago

    Copenhagen, Copenhagen, Denmark Gentoo Media Inc Full time

    Job Title: Senior Site ManagerGentoo Media Inc is a leading affiliate in the online casino and sportsbook industry, with a portfolio of products and services, including AskGamblers, Time2Play, CasinoTopsOnline, WSN, Casinomeister, and GiG Comply.We are seeking a self-driven and adaptable German-speaking Senior Site Manager to execute and support our growth...

  • Global Membership Strategist

    2 weeks ago

    Copenhagen, Copenhagen, Denmark The LEGO Group Full time

    Job Title: Senior Manager, Kids Engagement and Membership ExperienceJob Summary: We are seeking a Senior Manager to lead the Kids Engagement and Membership Experience team at The LEGO Group. The ideal candidate will have experience in leading global membership programs and possess excellent communication and collaboration skills.Key Responsibilities:Develop...

  • Strategic Membership Offerings Director

    12 hours ago

    Copenhagen, Copenhagen, Denmark The LEGO Group Full time

    Transformative Career OpportunityWe are seeking a skilled Strategic Membership Offerings Director to join our team at The LEGO Group.This is an exciting career opportunity to lead the development of membership offerings, driving growth and commercial impact for our customers.About the RoleIn this role, you will be responsible for designing, developing, and...

  • Senior Manager, Experimentation and Development

    2 weeks ago

    Copenhagen, Copenhagen, Denmark The LEGO Group Full time

    About the RoleAs a Senior Manager, Experimentation and Development for the Membership and Personalisation team, you will lead the development of a strategic experimentation framework, ensuring a test-learn-and-scale approach in improving our member value proposition and benefits & rewards portfolio, and in identifying new commercial opportunities and...

  • Senior Manager, Lifecycle Excellence Specialist

    12 hours ago

    Copenhagen, Copenhagen, Denmark The LEGO Group Full time

    Membership Lifecycle Expertise SoughtThe LEGO Group is looking for a skilled Senior Manager, Lifecycle Excellence Specialist, to join their Market & Channels Global Marketing team. This exciting opportunity will see you take on a leadership role in developing and implementing segmentation models, driving commercial value through data-driven insights, and...

  • Senior Manager, Kids Engagement and Membership Experience – LEGO Insiders Club

    3 months ago

    Copenhagen, Denmark The LEGO Group Full time

    Job DescriptionLI-KO1Are you interested in creating a best-in-class LEGO Insiders Club membership experience for kids?In this dynamic global role, you will define what membership means for kids, applying best practices and innovative thinking to serve the Builders of Tomorrow with the best of the LEGO Group. In shaping the LEGO Insiders Club, you will work...