Senior Manager, Kids Engagement and Membership Experience

1 month ago

Copenhagen, Copenhagen, Denmark The LEGO Group Full time
Job Description

We are seeking a highly skilled Senior Manager to lead our Kids Engagement and Membership Experience team at The LEGO Group. As a key member of our global team, you will be responsible for defining and delivering a best-in-class membership experience for kids, aligning with our LEGO Insiders strategy and corporate goals.

Key Responsibilities:

  • Develop and implement a comprehensive membership strategy for kids, ensuring seamless integration with our LEGO Insiders Club and other corporate initiatives.
  • Collaborate closely with cross-functional teams, including Membership & Personalisation, Grown-Ups Engagement, and Marketing, to drive engagement, sign-ups, and retention.
  • Design and deliver meaningful benefits and rewards tied to our product portfolio and services, connecting our offering to our overall membership structure.
  • Partner with Product Groups, Gaming, Creative Play Lab, and Partnership teams to integrate offerings for kid members, enhancing physical and digital play experiences.
  • Optimise the relevancy of our communication to and with kids, adhering to strategic, brand, and safety guidelines.
  • Drive continuous improvement of our membership offering and experience, monitoring and utilising membership metrics, member input, and industry trends.

About the Role:

This is an exciting opportunity to join our dynamic team and contribute to shaping the future of kids engagement and membership experience at The LEGO Group. As a Senior Manager, you will be responsible for leading a team of experts and collaborating with stakeholders across the organisation to deliver a world-class membership experience for kids.

Requirements:

  • 5+ years of experience leading global membership programs in an omni-channel context, delivering customer value and strong commercial results.
  • Experience with member communication, benefits & rewards, achievements & recognition, content & marketing strategy, personalisation, gamification, and consumer testing.
  • Ability to thrive in a complex stakeholder landscape, with excellent collaboration skills and proven ability to lead through influence.
  • Strong communication skills, including through visual presentation decks with data-driven rationale.
  • Strong personal organisation skills and a flexible, can-do attitude to make new things happen.
  • Experience working on physical and/or digital products or experiences targeted towards kids / families is a plus.

What We Offer:

As a member of our team, you can expect a range of benefits, including:

  • Family Care Leave - We offer enhanced paid leave options for those important times.
  • Insurances - All colleagues are covered by our life and disability insurance, providing protection and peace of mind.
  • Wellbeing - We want our people to feel well and thrive, offering resources and benefits to nurture physical and mental wellbeing.
  • Colleague Discount - From day one, you'll qualify for our generous colleague discount.
  • Bonus - We reward our team members through our bonus scheme when goals are reached and if eligible.
  • Workplace - Our hybrid work policy means an average of 3 days per week in the office, with a primary workplace location assigned to you.

Equal Employment Opportunity:

The LEGO Group is committed to equal employment opportunity and equal pay, seeking to encourage applicants from all backgrounds to apply for roles in our team.

Child Safeguarding:

Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

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