Senior Manager, Membership Proposition and Offer

2 months ago

Copenhagen, Copenhagen, Denmark The LEGO Group Full time
Transform Membership for the LEGO Group

We are seeking a Senior Manager, Membership Proposition and Offer to join our Membership & Personalisation team within Market & Channels Global Marketing. As a key member of our team, you will design, develop, and implement a complete membership offering framework to deliver exciting benefits, experiences, and rewards seamlessly across channels and touchpoints.

Key Responsibilities
  • Develop an integrated, customer-centric value-exchange that offers compelling reasons for grown-ups to join and stay, leading to high commercial returns.
  • Lead the cross-functional development of the LEGO Group Membership benefits and rewards framework in partnership with PMD, including membership design principles, commerciality, and ROI.
  • Partner with the Membership Expansion team to define, develop, and operate membership models, including type tiers and revenue opportunities.
  • Define, develop, and implement guidelines for mandatory and optional benefits across markets and channels.
  • Lead the approach to capture and use membership feedback and satisfaction to help improve and optimise the membership offering.
  • Partner with the Segmentation & Lifecycle and Membership Performance teams to use data-driven insights into the design and improvement of existing benefits & rewards and offerings.
  • Collaborate with Product Service Design team to design benefits, rewards, and experience offerings aligned with the membership service blueprint.
  • Partner with Senior Manager, Membership Activation & Retention, to ensure relevant benefits, rewards, and experience offerings are available across the key moments in membership journeys.
  • Collaborate with Membership Program Operations & Development team to bring member offerings to life.
What We Offer
  • Family Care Leave - We offer enhanced paid leave options for those important times.
  • Insurances - All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
  • Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.
  • Colleague Discount - We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.
  • Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.
  • Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds to apply for roles in our team.

Research shows that women and people from different minority backgrounds often only apply for a job if they meet 100% of the listed qualifications. If you dream of being a part of our team and you meet many, but not all of our listed qualifications for this role, please apply.

The LEGO Group is fully committed to Children's Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

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