Global Marketing Programs Manager

1 month ago

Glostrup, Glostrup Kommune, Denmark Agilent Full time
Job Description

This is an exciting opportunity to join the Global Commercial Marketing Programs team at Agilent Technologies, a leading provider of innovative solutions for the life sciences and diagnostics industries.

We are seeking a highly skilled and experienced Marketing Programs Manager to develop and execute global marketing programs that drive awareness, engagement, and demand for our sustainability products and solutions.

The successful candidate will have a strong understanding of marketing program strategy development and campaign design, with the ability to translate Agilent's objectives into effective marketing initiatives.

Key Responsibilities:
  • Develop innovative marketing program and campaign strategies to support awareness and demand generation goals
  • Collaborate with commercial marketing, brand, and PR teams to create effective marketing programs that meet multi-regional needs
  • Work with Segment Marketing managers, Product Marketing Managers, Brand, PR, and Marketing Communications professionals to develop strategic customer-centric messaging and positioning
  • Perform financial analyses and build cases for programs, identifying target audiences and offers for a program
  • Define sustainability messaging, content requirements, SEO, SEM, and Social Media strategies in partnership with the Commercial Marketing Brand Organization
  • Measure and evaluate the short- and long-term impacts and return on investment of programs, implementing corrective actions and continuous improvement of program strategy and design
Requirements:
  • Bachelor's or Master's Degree in Chemistry, Marketing, Business Administration, or equivalent
  • Post-graduate and/or certification in Marketing may be required
  • 8+ years marketing experience for entry to this level
  • 5+ years of demonstrated results in a commercial marketing role
  • Demonstrated commitment to sustainability efforts worldwide recommended
  • Experience developing B2B marketing programs and campaigns to drive awareness, engagement, and demand
  • Proven results orientation, including developing fact-driven, business goal-focused plans that align with strategic objectives

Agilent Technologies is an Equal Employment Opportunity and Affirmative Action employer. We value diversity at all levels and encourage all qualified applicants to apply.

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