Head of Demand Generation

1 month ago

Copenhagen, Copenhagen, Denmark The HubDanske Bank Full time
About the Role

We are seeking an experienced Demand Generation Leader to join our team at Pleo. As a key member of our Revenue Marketing Team, you will be responsible for developing and executing comprehensive demand generation strategies to drive lead generation, customer acquisition, and revenue growth.

Key Responsibilities
  • Lead and develop a small team of demand generation specialists to drive integrated campaign orchestration and management.
  • Develop and execute demand generation strategies to drive lead generation, customer acquisition, and revenue growth.
  • Manage lead generation programs, including lead capture, scoring, and nurturing, to maximise lead quality and conversion rates.
  • Develop a customer advocacy program to recognise, federate, and foster upselling/cross-selling opportunities for our sales team.
  • Collaborate with sales and marketing teams to develop integrated marketing and sales campaigns and align efforts to achieve business objectives.
  • Measure, analyse, and report on the impact of programs and improve performance when needed.
  • Manage the demand generation budget and allocate resources to channels that yield the most efficient return on investment.
  • Maintain a feedback loop between sales and marketing to optimise lead generation campaigns and find opportunities for pipeline acceleration and sales conversions.
  • Evaluate, select, and manage outside vendors and specialist agencies that contribute to demand creation programs.
Requirements
  • A minimum of 8 years of experience in SaaS B2B marketing roles with a focus on digital demand generation.
  • Experience in leading a team of demand generation marketers and developing, leading, motivating, and getting the best out of people.
  • Self-motivated, energetic, and results-oriented marketer with a track record of impact.
  • Ability to excel in a fast-paced, highly matrixed environment and embrace change and ambiguity.
  • Credible communicator with impeccable presentation skills.
  • Experience with marketing automation and CRM tools such as HubSpot and Clay is advantageous.
What We Offer
  • Your own Pleo card for seamless spending.
  • Lunch is on us, with catering in our offices or a monthly lunch allowance.
  • Private health insurance to ensure you're fit in body and mind.
  • 25 days of holiday + public holidays.
  • A hybrid approach with two days in the office.
  • Option to purchase additional holiday days through a salary sacrifice.
  • Wellbeing days for a slower pace and self-care.
  • Access to LinkedIn Learning for continuous development.
  • Paid parental leave to support families.
  • An equity grant scheme for all employees.

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